#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[Carsten]

That Chinese RAAS looks pretty good!

The first one came out the best.
cool technology, the future will be interesting.

aside: Actors are going to be just face models and then those jobs will be gone too.

 

[joe.pistell]

70% of your shopper's VDP time is spent looking at photos.
Reymore.com had shoppers click 160,000 VDP pics in the last 30 days.


SEMD team built me a dashboard of 'total photos seen daily'*. Every am, I ck it for insights into shopper demand.

The business narrative from my seat:
Reymore is having a record breaking sales month, but, the 30 day trend of photos viewed is trending down. If total photos viewed and sales are correlated, the down trend indicates we 'may' see a soft end to this month.


*asc_media_interaction

 

[joe.pistell]

Cody over at SEMD was deep diving total # of photos viewed per VIN and he found a high correlation of sold vehicles and high photo counts.

Case in point:
Reymore avgs 28 photos viewed p/VIN per day.
This 2021 Lincoln Corsair is 16 days old and is averaging 116 photos viewed per day.



Lincoln is a tough sell these days -AND- its off-brand for this Chevy store. Shoppers like this one, it's looking strong so far.

 

[jscole86]

Cody over at SEMD was deep diving total # of photos viewed per VIN and he found a high correlation of sold vehicles and high photo counts.

How are they tracking this on a per VIN level basis?