#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[joe.pistell]

Winning The Battle to Sell More Cars, happens one VIN at a time...

 

[joe.pistell]

Dealer PSA: Audit your used VDPs ASAP.
IDEA: For your next sales meeting, pick your oldest VINs. Print and hand every rep one window sticker and a highlighter. Tell them to go to the VDP and highlight EVERY missing feature on the window sticker. Pay them $1 for each one and a reward for the most missing features.

Brace yourselves, it's going to be ugly. GOOD NEWS: If you fix this your competitors are asleep.

 

[joe.pistell]

IDEA: For your next sales meeting, pick your oldest VINs.

IDEA part 2: Give me 5 of your oldest VINs and I'll produce you a HOT OPTIONS list for those cars.

Example: $75,000 M6

Dealers VDP Click Here

Printable VDP --HOT OPTIONS-- Audit Sheet CLICK HERE
5 Packages, over 50 lines of HOT OPTIONs
(many not seen on dealer's VDP) sample:

Convenience​

• Active Cruise Control with Stop & Go
• Cruise control with steering wheel mounted controls
• Power liftgate rear cargo door
• Keyfob remote engine start
• Front wireless smart device charging
• BMW Intelligent Personal Assistant virtual assistant
• BMW Gesture Control vehicle feature gesture control
• Drive Recorder 360 degree traffic cameras

Safety and Security​

• City Collision Mitigation pedestrian impact prevention
• Rear mounted camera
• Lane Keeping Assistant with side collision avoidance
• Active Blind Spot Detection
• Head-up display
• Brake assist system
• Speed Limit Info traffic sign recognition
• Evasion Aid evasion assist system
• Surround View w/3D View aerial view camera
• Automatic brake hold
• Gage cluster display size: 12.30
• Front mounted camera

 

[joe.pistell]

11,000 surveys*
71% of new vehicle intenders say their next new vehicle should “have technology that prevents careless mistakes,”

PROFILE of Biggest Tech Seekers, AutoPacific Post
--Gen Y (+14%pts)
--With 1 or 2 children in the household (+10%pts). Additionally
--luxury brand vehicle and have a stronger interest in alternative powertrains, from hybrid to electric.


*11,000 licensed drivers in the U.S. who plan to acquire a new vehicle within the next three years

 

[joe.pistell]

Forbes/AutoPacific Link
Here’s the top 10 features the study says buyers want the most in their next vehicles:

1. Heated seats: 66%
2. Blind-spot monitoring: 60%
3. Front and rear parking sensors: 55%
4. All-wheel or four-wheel drive: 54%
5. Lane-departure warning: 54%
6. Apple CarPlay and/or Android Auto: 53%
7. Power front passenger seat: 52%
8. LED accent lights: 52%
9. Ventilated or cooled seats: 50%
10. Memory driver's seat: 49%

 

[joe.pistell]

Working on selling new CDJR's.
I'm in the 4xe's making a PHEV value image. Thoughts?

 

[joe.pistell]

Less shitty Leads was one of my desired outcomes

Aug-Nov 22 vs 23 results just in:

--NAILED IT--​

1. 3rd party leads (-23%), create 3rd party sales (+20%)
2. Dealer's site leads (+73%), create more sales (+107%) Reymore.com

This is the BDC's report from the Pilot store only, your mileage may vary.

p.s. the 22 vs 23 setting in NOT favorable.


p.p.s. big call out to SEMD! The agency began in July, they boosted our Reymore.com numbers significantly (yet kept the budget unchanged)

 

[joe.pistell]

Looking for some DR FEEDBACK
Goal: Looking to improve the SRP/VDP CTR on 3rd party websites.

CarGurus:

 

[joe.pistell]

Money Shot • Design #2.

Thoughts?

 

[Todd Thompson]

FrikenTech's SalesIQ is easily the most powerful financing tool on the planet.

Preceding photo:
View attachment 7957

CTA photo:
View attachment 7959
Try it, the QR code works.

It's a 1st draft. The CTA needs work. I love "See your absolute best payment right now" The CTA will need to speak to mobile users and to shoppers on the classified sites.

Thoughts?

I doubt the scan rate will be very high since most would be using their phone to simply see the car pics/site anyways. But, doesn't hurt I suppose. May want to consider a visible url below it as well?