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#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

Money Shot • Design #2.
View attachment 8325
Thoughts?
First thought is the goal behind the word choice of unique. I can see this two ways, to either elicit curiosity from the customer or to help the car stand out. I think its good for curiosity not as good for standing out. I wonder if its possible to place this in the right hand corner with what looks like a page of a book.

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If you display the 22 in next picture and highlight the marquee features that would fulfill the promise your making in the first image.
 
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Placing the text of the features on images with highly variable background colors is difficult. It's possible to create bounding areas automatically but why make it hard. Another reaction is why say unique features twice on one image. I think a designer could help out. As you know the 2-4 marquee features are what drive sales not the 22. So teasing those seems important.
 
It's possible to create bounding areas automatically but why make it hard.
Add Stroke to text.

Another reaction is why say unique features twice on one image.
Thnx. The 2 statements are distant from each other. Using identical name ties them together.

2-4 marquee features are what drive sales not the 22
The universe of hot features is relatively small. When you have 23 Ram 1500's, 2-3 features will look redundant.

thnx again JB
 

✨ AI Highlights

Joe Pistell, a well-known automotive inventory expert in the DealerRefresh community, reveals he has spent five months building a new AI-powered used car merchandising platform, developing a library of 18 specialized AI prompts — including his 'Joes Core' quality-enforcement prompt — to power the product. The thread evolves into a broader discussion about AI tooling and agentic workflows, with Joe sharing buyer survey data showing 60% of buyers visited the dealer website three or more times and 40% never visited a competitor, and teasing a redesigned 'Check Availability' CTA meant to create urgency. The key takeaway is that Joe is close to a beta launch of what he calls an industry-first merchandising tool built almost entirely through deep, structured AI prompting.

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