#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[joe.pistell]

damn, that rant was a good thread.

DR share: Great photo & merchandising!
Ken Grody Ford Carlsbad
https://www.cargurus.com/Cars/m-Ken-Grody-Ford-Carlsbad-sp85323
Everywhere I look, it's easy to see, this dealer has a great team and they're executing at a high level.
You don't want to be in the same market as this player.

 

[Will G.]

Everywhere I look, it's easy to see, this dealer has a great team and they're executing at a high level.
You don't want to be in the same market as this player.

You can see it when you visit the store and when you browse their listings that this dealer has their things in order. Those are the ones that succeed.

 

[jon.berna]

damn, that rant was a good thread.

DR share: Great photo & merchandising!
Ken Grody Ford Carlsbad
https://www.cargurus.com/Cars/m-Ken-Grody-Ford-Carlsbad-sp85323
Everywhere I look, it's easy to see, this dealer has a great team and they're executing at a high level.
You don't want to be in the same market as this player.

When you make a transit van look this good...

 

[joe.pistell]

When you make a transit van look this good...

"Merchandising is not a cost, it's a weapon"​

Dealer's STOP making your listings look the same...

When your images look like all the other dealers... you have to drop your price to get eyeballs on your VIN.

Buying a car is Emotional, pictures rev-up those emotions...

So simple, so sexy. This is 100% DISC.

RANT: Dealers gave their creative souls over to Velocity. "data proves everything and drives our decisions". F*k that. Data is not the boss, it's the score keeper.

"Creative photo's don't scale"
F*k that. A $1,000 price drop on an old VIN happens every day. What if your sexy pics made your VINs pop and 'triggered' shoppers into action. What if sexy pics reduced your total monthly discounting by 10%?

If you need data to back this decision making, don't forget your "Invisible Internet Walk-ins". How big is your invisible walk-in audience? 60% of total Sales? Sexy pics will motivate this audience too.

Game Plan: Create the vision, make the job description then hire the right person and let them run with it. Ken Grody Ford Carlsbad has Nick Valdovinos Creative Designer / Photographer. If I was a dealer and motivated to change, I'd send a direct message to our @Will G. (or a photo pro in your area) and ask for him for advice and maybe he'll be open to be your consultant.

DISC?​

Buying a car is driven by emotions. Sexy pics triggers these emotions and will sell more cars.​

 

[Carsten]

You do make a good point.
There is an Austin car dealer who takes pictures that are pretty dang good. Location is on top of a parking structure.
I could never figure out why they posted their cars only on Craigslist though ....

 

[joe.pistell]

Anyone using Image Upscalers?


Any thoughts to share?

 

[Alex Snyder]

Anyone using Image Upscalers?

I do, for my photography hobby. Not for merchandizing cars. My favorite is Topaz Photo AI. It is more amazing at sharpening, removing noise, and fixing lighting (my primary uses). It does a very good job of fixing bad photos.

On1 Photo RAW gets great reviews amongst the photography community as well.

Both are excellent for upscaling image sizes while maintaining the best resolution.

 

[joe.pistell]

Sterling Grey Metallic Silverados.

They look the same, but there is $5,000 between them.
Great Merchandising helps the NEW car shopper and the sales rep too.
Pile 'em high, watch 'em fly.

 

[Carsten]

The other department is stomping on your hard work

 

[Will G.]

@BillKVMotorCo

beautiful