#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

Not sure what you're asking for. but here points that I see:
I am only reviewing the VDP card and not all the other parts of the site that are causing a bad user experience like the log in popping up every few clicks. This is possibly a security issue. Don't advertise your platform technology.

Is the focus to have the shopper focus on the vdp card or the vdp ? This design is like going to keep the shopper on this main listing page since it puts less focus on clicking into the actual VDP.

So for the VDP card:

you have 3 CTA buttons and none of them take you to the actual Vehicle Details Page.
I have trouble reading all the features on the first image.
The exterior options are heard to read too. I suspect this is an accessibility issue for the majority of the points.
The 4 links and are you sure you want the details as the last in importance or does this just work better as on being on the right.
the links and buttons are inconsistent in implementation.
Compare could be broken it doesn't save ti's state.
the save and compare is vague in how to use their functionality. I click and nothing happens.

The consistency of the vdp card should be a super easy fix.

Somebody made fun of me for using light house but it's cheap and easy to access:
image dimensions need to be adjusted
layout shifts are happening
Large content paint issue (solve the speed issues and this might resolve)

The responsive is good for the vdp card but the site itself fails.
I did see the schema org data. this is good.
 
VDP Audit? Why?
OEM Build Sheet vs Vauto (only Hot Options reviewed)

1C4RJKEGXM8120627: 21 Jeep Grand Cherokee L, Summit Reserve 4x4
1712316707082.png
Vauto: 128 Features listed
X 105 Are pre-checked by vauto.
23 are unchecked <--need human review.

Features seen in the Build Sheet for 1C4RJKEGXM8120627 but unchecked in vauto

Active Cruise Control (i.e. adaptive cruise)
Drowsy Driver Detection
Traffic Sign Recognition
IMPORTANT: Human can't visually see these features, they need window sticker or Build sheet

HOT OPTIONS not On vauto List:

Remote Engine Start

Blind Spot Detection

Bluetooth handsfree wireless device connectivity

4G Wi-Fi


Features Missing Details
--Front seats have 12-way directional controls (vauto = ‘power seats’)

Feature Dupes (both checked)
--Wheels: 20" x 8.5" Fully Polished Aluminum
--Wheels: 21" x 9.0" Machined Face/Painted Aluminum

Dealers are too busy to audit their inventory. Lot workers are never audited.
 
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Accu-Trade dealers, If you want to leverage your recon $$$ to differentiate your $millions on the ground, Accutrade tracks common problems for every VIN (20 Grand Cherokee):
1719929479515.png

I flipped the 'common problems' used for wholesale valuation into merchandising weaponry:
1719929296026.png
Easy now, it's a 1st draft, the verbiage is needs normalizing and the artists need to give it love. Love this merchandising concept.
 
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I like the idea but I'd show a picture of a gas pump handle flipped upside down for Jeeps.

Then you have the hemi diehards and oil catch but the 3.6 doesn't have this and your number 1 makes it sound like the tiny underpowered pentastar does.
Electrical gremlins!
Blend doors!
Dashboard leather bubbling and dash trim falling off.

2 and 3. I don't see much about those for the 2020.

Note to self: remember that a Fiat is NOT a good idea.
 
Dealer PSA: Pictures tell a thousand words and Car shoppers LOVE photos.

Dealership# of Pics p/User*
A49
B42
C43
D51
E60
F73


Next, look at the count over 30 days:
DealershipPics p/Userusers (that saw pics)Total Photo Clicked
A494,300211,000
B421,80075,000
C432,30099,000
D5112,000612,000
E607,800468,000
F735,600408,000
G265,100132,600

SUMMARY:
Photo viewing is the #1 use on your site.
Nothing you put on your website compares to the power and impact of your photos.
Dealers have 100% control over the quality of photos.

*GA4 >>> "asc_media_interaction"
"This event would be sent into GA4 when a consumer views a media element on any page . The
media can be a video, slider, gallery, images, 360° spin technology."
 
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Reactions: Will G.
Swiping through 40 photos sucks.

Scrolling through 40 photos is a breeze.

Customers scroll all day long - on Facebook, Instagram, etc. They very rarely swipe, it's just not natural.

Yet, almost every dealership website provider only offers a swipeable photo carousel.

We are solving that with an enjoyable scrollable photo gallery. AND a sticky bottom CTA bar to encourage conversions.

1720552269317.png
*launching soon
 
Swiping through 40 photos sucks.

Scrolling through 40 photos is a breeze.

Customers scroll all day long - on Facebook, Instagram, etc. They very rarely swipe, it's just not natural.

Yet, almost every dealership website provider only offers a swipeable photo carousel.

We are solving that with an enjoyable scrollable photo gallery. AND a sticky bottom CTA bar to encourage conversions.

View attachment 9018
*launching soon
Will this vertical scroll work on the VSR without just scrolling the actual VSR page?