#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[jon.berna]

I think a simple background would make for a better outcome, but this shows the power.

reminds me of something i did at my old group...13 years ago

 

[Jon Singo]

Update: Use AI to use dealer's VDP photo to create video
View attachment 9345
Jaw Dropping Quality.

AutoMagic Labs mission, trying to stay at the tip of the spear.

Love it. Think of the experience you could create for customers. Personalized AI video based on their usage. If you really wanted to get creepy, get a pic of the customer or their residence (with their consent of course) and have it build the experience with them in it!

 

[joe.pistell]

Think of the experience you could create

AI Update:
Dealer Photo to video


Sick.

See reflections on the paint. The wheels are rolling.
Our team is in AI 2-3hrs a day. The progress of improvement is jaw dropping.

 

[joe.pistell]

AI Progress Reference: October 2024

3 MONTHS AGO THIS AMAZED ME.​

 

[Chris Cachor]

@joe.pistell kind of funny, I own the domain vdpboost.com if you want it

 

[jon.berna]

Chris that's nice of you, I have a bunch or random ones - gave away one last year also. As someone who's delt with some random dude owning your primary xxxxxx.com domain, it's one of the more frustrating things to deal with as a founder.

 

[joe.pistell]

I own the domain vdpboost.com if you want it

Dude, you rock!
TY! I'll DM you.

 

[BillVaughnKMC]

Dude, you rock!
TY! I'll DM you.

DR community kicks ass once again.

 

[joe.pistell]

If you're a inventory/marketing dir, upgrade your comments with AI. Sample below:


2021 Toyota 4Runner SR5 Premium
Looking for a reliable SUV that can handle both family adventures and off-road exploration? This CARFAX One-Owner 2021 Toyota 4Runner SR5 Premium delivers with its versatile Multi-Mode 4WD system and spacious third-row seating. Finished in sophisticated Magnetic Gray Metallic, this premium SUV combines rugged capability with refined comfort.

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The SR5 Premium package elevates your driving experience with SofTex leatherette upholstery and heated front seats. The power-adjustable driver's seat with lumbar support ensures optimal comfort, while the power moonroof adds an open, airy feeling to the cabin. Three rows of seating provide space for the whole family.

TECHNOLOGY
Stay connected with Apple CarPlay and Android Auto integration, while Dynamic Navigation helps you find the perfect route. The Premium Audio system delivers crystal-clear sound, and Wi-Fi Connect keeps everyone entertained. Dynamic Radar Cruise Control and Smart Key entry add everyday convenience.

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Our professional service team has thoroughly prepared this 4Runner with a comprehensive multi-point inspection, fresh oil change, and full interior and exterior detail. We've also installed new wiper blades and replaced both the cabin and engine air filters for optimal performance.

DOLAN IS HERE TO HELP
As part of our extensive Toyota SUV collection, this 4Runner is one of 24 choices available for your consideration. Our non-commissioned product specialists are here to help you explore all your choices without any sales pressure, focusing solely on finding the perfect vehicle for your needs.

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[joe.pistell]

We, as an industry, under value how hard it is to shop for cars...
Example: 2026 Cadillac Escalade.
• The 2025 base trim was named “Luxury”, now has been renamed simply as “Escalade,”
• The 2026 “Premium Luxury” trim has been renamed “Luxury" <---oh shit! that was a Base in 2025!
• The “Sport” trim is remains unchanged” for 2026,
• The “Premium Luxury Platinum” becomes “Platinum Luxury”
• The “Premium Sport Platinum” becomes “Platinum Sport,”.
• Finally, the high-performance “Escalade-V” remains unchanged”

Thats one model in one OEM for one year.
We, as an industry, under value how hard it is to shop for cars and how hard it is for a sales rep to be a product expert (that the customer needs)