#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

[joe.pistell]

PSA: Use a step ladder for a fresh perspective:

 

[joe.pistell]

PSA: In Transit Merchandising Tip
Label your stock photos

yup.


New Chevrolet For Sale in Central Square, NY | Chevrolet For Sale Central Square

Merchandising takes time, commitment, auto knowledge and requires a process.
This is why so few dealers do it.
This is why the dealers that do it... take share.

 

[Jon Singo]

PSA: Use a step ladder for a fresh perspective:
View attachment 9097

But then customers will see all the hail damage on my inventory .....

 

[joe.pistell]

PSA: Adding "Sale in Progress" costs you nothing and helps you sell more cars.

• Add "Sale in Progress" Labels: Place a "Sale in Progress" label on the first image of a vehicle listing when a buyer commits to purchase.
• Cost-Free Strategy: This simple tactic requires no additional investment to implement.
• Your Inventory Moves!: Online car shoppers can't see the other car shoppers on your site.
• Create Urgency and FOMO: Generates a sense of urgency and Fear of Missing Out among potential buyers.
• Encourage Prompt Action: Motivates shoppers to act quickly, knowing that popular vehicles are in high demand and may soon be unavailable.
• Increase Sales at No Extra Cost: Helps you sell more cars without incurring additional expenses.

 

[Ryan Everson]

PSA: Adding "Sale in Progress" costs you nothing and helps you sell more cars.
View attachment 9122

• Add "Sale in Progress" Labels: Place a "Sale in Progress" label on the first image of a vehicle listing when a buyer commits to purchase.
• Cost-Free Strategy: This simple tactic requires no additional investment to implement.
• Your Inventory Moves!: Online car shoppers can't see the other car shoppers on your site.
• Create Urgency and FOMO: Generates a sense of urgency and Fear of Missing Out among potential buyers.
• Encourage Prompt Action: Motivates shoppers to act quickly, knowing that popular vehicles are in high demand and may soon be unavailable.
• Increase Sales at No Extra Cost: Helps you sell more cars without incurring additional expenses.

Smart

 

[joe.pistell]

Yup. I Ctrl+C >> Ctrl+V that from Carvana.
Carvana and CarMax, the best dev loop in auto.
(observation, ideation, create, launch, observation, iterate)

 

[joe.pistell]

New Record for Reymore.com

1,179 photo clicks* on one VIN in one day (yesterday)​

Used 2023 Chevrolet Silverado 2500HD LT For Sale in Central Square NY | Chevrolet Silverado 2500HD Central Square

Team work makes the dream work
*asc_media_interactions

 

[Jeff Kershner]

[Sale In Progress] - as a consumer, I read that as if the dealership is currently having a SALE.
[Sales Pending] - would speak to me more clearly.

But that's me.

 

[Carsten]

Maybe that's why it got so many clicks?

Or because it's a diesel z71 off road package.

 

[joe.pistell]

What a time to be alive...

AI Experiment Oct 2024. Upload one photo to Runway, then, using text prompts, create 3 different videos ***where the vehicle drives off the set and into the outdoors***.

Simply amazing. Clearly, it needs more time and support to make it better. That being said, what's coming is amazing.