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Microsoft Advertising launches Automotive Ads?

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#4
Greg Spencer said:
@Jeff Kershner , thanks for the head's up!
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Sure thing. @Greg Gifford shared some great information on the show. Another one that stuck out was allocating 20% of your Paid Search budget to Bing. Yes, BING! I would have never guessed it but he had some valuable insights into why dealers are missing out if they are not using Bing/MS for a portion of their paid search budget.
 
#6
Jeff Kershner said:
20% of your Paid Search budget to Bing.
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A better idea would be to see what %% of your traffic comes from BING organically vs Google organically - and then use that as your budget spilt. Then look at stats like impression share, cost per click, etc -- monthly, to validate more %% of budget if needed.

You will find out that it will vary greatly from market/market and OEM for what is needed.
 
#7
DrewAment said:
A better idea would be to see what %% of your traffic comes from BING organically vs Google organically - and then use that as your budget spilt. Then look at stats like impression share, cost per click, etc -- monthly, to validate more %% of budget if needed.

You will find out that it will vary greatly from market/market and OEM for what is needed.
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That's what I thought as well. But as Alex and I were talking about using Duck Duck Go vs Chrome, Greg was quick to remind us that MS powers the ads on DDG. He goes more into depth at exactly 1 hour mark of the show.

BTW @DrewAment when are you going to join us for a Friday?

 
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