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NADA 2019 - who's going?

Alex Snyder

President Skroob
May 1, 2006
2,766
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Alex
Although neither @Jeff Kershner nor I will be there this year we hope the community can find each other at the show. Who's going and who's going to catch up?
 

Mitch Gallant

Refresh Team
Apr 6, 2009
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107
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First Name
Mitch
First time since about 8 years ago I'll be there. All GM's and controllers from our group are heading down for our quarterly meeting and to take in the show. Not sure what to expect and have tried to plan it out a bit but it's mind bending.
 
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Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
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Alex
Looks fun, but nah... I'm out of that elbow-rubbing, pay-to-play shindig gang. Just like we discussed with DDs, very few vendors land clients at these things. I'm unsure why the small to mid-sized vendors attend to be honest...? Unless their captains are speaking or an attempt to seem relevant. The vendor groups that I worked for found it a waste of money. TBH.

Dealers on the other hand, maybe they find solutions at the break out sessions...? Those can be fruitful, IMO.
 
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Alex Snyder

President Skroob
May 1, 2006
2,766
1,359
113
First Name
Alex
very few vendors land clients at these things. I'm unsure why the small to mid-sized vendors attend to be honest...?
I've seen entire quarters of sales projections get hit at NADA. It can be quite lucrative for a vendor who knows how to work to the show ahead of time and lands the proper pitch on the show floor. As a vendor myself, the biggest value at a few NADAs was working out new integration agreements. As a dealer, it was getting better acquainted with the vendors I already worked with and meeting other like-minded dealers.

The NADA show is fantastic IMO. The only issue I have with it is the date - too many flight problems happen too often in January/February.

Where I assume you're coming from, @Alexander Lau is a history of sales and marketing teams not doing a proper job around NADA. For example, DealerRefresh should be littered with NADA messaging saying to come see this new "doodad" or meet some special person in the booth. Instead, you're only seeing @MollyCurry's effort. The war drum seems silent to me. I'm not seeing much on the airwaves.
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex
I've seen entire quarters of sales projections get hit at NADA. It can be quite lucrative for a vendor who knows how to work to the show ahead of time and lands the proper pitch on the show floor. As a vendor myself, the biggest value at a few NADAs was working out new integration agreements. As a dealer, it was getting better acquainted with the vendors I already worked with and meeting other like-minded dealers.

The NADA show is fantastic IMO. The only issue I have with it is the date - too many flight problems happen too often in January/February.

Where I assume you're coming from, @Alexander Lau is a history of sales and marketing teams not doing a proper job around NADA. For example, DealerRefresh should be littered with NADA messaging saying to come see this new "doodad" or meet some special person in the booth. Instead, you're only seeing @MollyCurry's effort. The war drum seems silent to me. I'm not seeing much on the airwaves.
Good points and that very well could be it. Self-admittedly, lack of floor experience, lack of automotive sales knowledge (starting from top) = see my VC comments on that stuff, lack of strategy. By and large, I've heard more negative than positive, but there has to be reasons behind it.
 

Justin

Noob
Nov 28, 2018
4
0
1
First Name
Justin
I've seen entire quarters of sales projections get hit at NADA. It can be quite lucrative for a vendor who knows how to work to the show ahead of time and lands the proper pitch on the show floor. As a vendor myself, the biggest value at a few NADAs was working out new integration agreements. As a dealer, it was getting better acquainted with the vendors I already worked with and meeting other like-minded dealers.

The NADA show is fantastic IMO. The only issue I have with it is the date - too many flight problems happen too often in January/February.

Where I assume you're coming from, @Alexander Lau is a history of sales and marketing teams not doing a proper job around NADA. For example, DealerRefresh should be littered with NADA messaging saying to come see this new "doodad" or meet some special person in the booth. Instead, you're only seeing @MollyCurry's effort. The war drum seems silent to me. I'm not seeing much on the airwaves.
I can attest to that. For the company I work for when I was doing the support side for the last two years and we would get so many new accounts signed and processed at the show it was mind blowing. Now being on the sales side this will be my first time going to NADA. Any tips from my seniors in the industry that would be useful to know? Admittedly, I have never been to a conference in general but I can work a crowd for sure (I know this may be off topic but thought it may be pertinent since we are speaking to NADA).
 

Zhendrix

Getting Refreshed
Apr 22, 2009
67
72
18
First Name
Zach
I'll be there. I enjoy NADA.. Beyond the new solutions it's a great opportunity to see old faces and meet new ones. I tend to have a lot in common with the folks who are passionate about this industry so it's great to be around like-minded individuals. @Alexander Lau you can come with me but if you say something negative then you have to put $.25 into the worry jar. :)
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex
I'll be there. I enjoy NADA.. Beyond the new solutions it's a great opportunity to see old faces and meet new ones. I tend to have a lot in common with the folks who are passionate about this industry so it's great to be around like-minded individuals. @Alexander Lau you can come with me but if you say something negative then you have to put $.25 into the worry jar. :)
If you're paying, surely. However, if I see some bullshit vendor product there and there's always a good bit of them each year, I'm bound to say "what's the point, if it doesn't sell cars or assist in the process? (DISC)" To steal a line from @joe.pistell. It's not about negativity, it's about give me a frickin' break ripping off dealers. That jar might get awfully full and quickly. :-)

Edit: I once contracted with an "auto agency" and sat in a booth at both NADA and DD (kind of a hired hitman) and their offerings were complete scams. One regret I have. Truth...
 
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Zhendrix

Getting Refreshed
Apr 22, 2009
67
72
18
First Name
Zach
If you're paying, surely. However, if I see some bullshit vendor product there and there's always a good bit of them each year, I'm bound to say "what's the point, if it doesn't sell cars or assist in the process? (DISC)" To steal a line from @joe.pistell. It's not about negativity, it's about give me a frickin' break ripping off dealers. That jar might get awfully full and quickly. :-)
Hence the worry jar idea. I got a feeling I could pay for you and you would fill my jar up enough to recoup my investment and provide a decent return.
 
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ryan.leslie

Sr. Refresher
Apr 20, 2009
577
494
93
First Name
Ryan
I will not be going to NADA this year due to a prior commitment Saturday evening with a charity that is near and dear to my heart.

So...

I'll be free to demo CarStory's newest tool to identify all of the missing features in your merchandising ALL DAY Thursday and Friday. Feel free to drop a convenient meeting time on my calendar through the following link: https://calendly.com/jryanleslie/carstory-demo

You don't need to be at NADA to get the NADA Special!!! (is this what you meant @Alex Snyder ;) )
 
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