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ajholland,

We've seen a lot more Dealer Principals & GM's in the last couple years. Largely because everyone is watching expenses very closely and not bringing other members of their teams. If you can, it is a great opportunity to see the latest offering from all the vendors.

Here's a link to the NADA site to give you idea what to expect - http://expo.nada.org/nada2010/public/enter.aspx. If you do end up going, stop by the Dominion Dealer Solutions Booth #427. Hopefully the moderators don't frown on me mentioning. :)
 
NADA is probably the best venue to see the latest and greatest in technology from Vendors. I prefer the workshops at Digital Dealer and the Driving Sales conference, though. I did sign up for Brian Pasch's Digital Marketing Bootcamp, which is right before NADA. Check it out here : Automotive Marketing Boot Camp Orlando 2010

Anybody else attending the bootcamp? Who's going to be at NADA?