Wasn't sure where to place this thread, but does everyone here attend NADA? Is it more geared toward Dealer Principals and GMs or is there a lot to learn and take in there concerning the internet?
Having been to a few, I think it's a good place for an Internet Manager to spend a day or two. Gives you a chance to see all the technology offerings in one place.
Internet managers and dealer professionals discuss whether attending NADA (the National Automobile Dealers Association convention) is worthwhile, with consensus that it's valuable for a day or two to view automotive technology vendors and solutions all in one place. Participants note that attendance has shifted more toward dealer principals and GMs in recent years due to budget constraints, though the expo floor remains the main draw for discovering new products and ideas. The thread also mentions alternative conferences like Digital Dealer and Driving Sales that some prefer for their workshop content.