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ajholland,

We've seen a lot more Dealer Principals & GM's in the last couple years. Largely because everyone is watching expenses very closely and not bringing other members of their teams. If you can, it is a great opportunity to see the latest offering from all the vendors.

Here's a link to the NADA site to give you idea what to expect - http://expo.nada.org/nada2010/public/enter.aspx. If you do end up going, stop by the Dominion Dealer Solutions Booth #427. Hopefully the moderators don't frown on me mentioning. :)
 
NADA is probably the best venue to see the latest and greatest in technology from Vendors. I prefer the workshops at Digital Dealer and the Driving Sales conference, though. I did sign up for Brian Pasch's Digital Marketing Bootcamp, which is right before NADA. Check it out here : Automotive Marketing Boot Camp Orlando 2010

Anybody else attending the bootcamp? Who's going to be at NADA?
 

✨ AI Highlights

Internet managers and dealer professionals discuss whether attending NADA (the National Automobile Dealers Association convention) is worthwhile, with consensus that it's valuable for a day or two to view automotive technology vendors and solutions all in one place. Participants note that attendance has shifted more toward dealer principals and GMs in recent years due to budget constraints, though the expo floor remains the main draw for discovering new products and ideas. The thread also mentions alternative conferences like Digital Dealer and Driving Sales that some prefer for their workshop content.

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