Wasn't sure where to place this thread, but does everyone here attend NADA? Is it more geared toward Dealer Principals and GMs or is there a lot to learn and take in there concerning the internet?
Having been to a few, I think it's a good place for an Internet Manager to spend a day or two. Gives you a chance to see all the technology offerings in one place.
We've seen a lot more Dealer Principals & GM's in the last couple years. Largely because everyone is watching expenses very closely and not bringing other members of their teams. If you can, it is a great opportunity to see the latest offering from all the vendors.
Here's a link to the NADA site to give you idea what to expect - http://expo.nada.org/nada2010/public/enter.aspx. If you do end up going, stop by the Dominion Dealer Solutions Booth #427. Hopefully the moderators don't frown on me mentioning.
yes an internet sales manager should go to NADA. Always strive to learn more.... find the opportunities to learn something new and also to share your knowledge with someone else.
Having been to a few, I think it's a good place for an Internet Manager to spend a day or two. Gives you a chance to see all the technology offerings in one place.
NADA is probably the best venue to see the latest and greatest in technology from Vendors. I prefer the workshops at Digital Dealer and the Driving Sales conference, though. I did sign up for Brian Pasch's Digital Marketing Bootcamp, which is right before NADA. Check it out here : Automotive Marketing Boot Camp Orlando 2010
Anybody else attending the bootcamp? Who's going to be at NADA?