New Expanded Google Adwords Ads

[Ryan Everson]

What do you guys think about Google's announcement today that later this year they will be increasing the max character count in the headlines and descriptions in Adwords search ads from 95 to 140 characters? It seems like the continuation of Google's path to make paid ads appear more like organic results.

http://searchengineland.com/official-google-roll-expanded-text-ads-devices-250270



The positive is it will allow us to come up with more engaging and relevant ads. I would make sure you and your vendors are prepared to effectively use this extra allotment of characters in your ad copy so you don't lose ground to better prepared competitors.

 

[Chris Leslie]

I dont know. I think Facebook is eating their lunch and they have to shuffle some papers to make it seem like they are still coming up with new things. I don't know that a few more characters are really going to make a click of a difference.