Hi everyone. I'm wondering if someone can lend some information regarding OEM-level GEO-advertising guidelines. For example, if I'm a franchise Ford dealer, does Ford restrict me from advertising in certain geographical areas? Or perhaps someone can advise me in terms of who/where to ask this question? I assume each OEM is different. Any information is helpful. I'm particularly interested in display advertising guidelines.
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OEM Advertising GEO-guidelines
- Thread starter John Ray
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- advertising display geo guidelines oem
- Jan 3, 2019
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- Marc
Hi @John Ray, most OEMs will require dealerships to advertise within their PMA. They do this to protect their network.
They have picked up on the practice because the internet lets us target in a better way where we show our ads.
You should ask if you don't have them yet, for your PMA's zip code list and upload them when doing Facebook or Google Ads per example.
Important: zipcode targeting is not perfect in two main ways:
1) It will reduce significantly the volume of search you're going to appear on
2) It's not a perfect science. Your competitor might still send you screenshots of you popping in their region...
When you say Display, are you talking about Google and/or Facebook?
They have picked up on the practice because the internet lets us target in a better way where we show our ads.
You should ask if you don't have them yet, for your PMA's zip code list and upload them when doing Facebook or Google Ads per example.
Important: zipcode targeting is not perfect in two main ways:
1) It will reduce significantly the volume of search you're going to appear on
2) It's not a perfect science. Your competitor might still send you screenshots of you popping in their region...
When you say Display, are you talking about Google and/or Facebook?
✨ AI Highlights
A Ford franchise dealer asks whether OEMs restrict advertising by geography, and receives guidance that most OEMs require dealerships to advertise only within their designated Primary Market Area (PMA) to protect dealer networks. Responses clarify that dealers should obtain their PMA zip code lists from their OEM and upload them to platforms like Facebook and Google Ads, while acknowledging that zip code targeting has limitations in reducing search volume and isn't always precise.
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