- Dec 30, 2009
- First Name
J,Ford Motor Co.’s Ford and Lincoln National Dealer Councils are elected by dealers in the regions they represent. FordDirect is a joint venture that was started in 2000 by dealers, and to this day, dealers retain voting control. Additionally, our Dealer Advisory Board is made up of a cross segment of dealers across the country who are passionate about digital, and are dedicated to helping all Ford and Lincoln dealers sell more cars and trucks. Daniel, we welcome your input and would like to invite you to join our DealerConnection Elite pilot to provide feedback on enhancing our websites. We will also reach out to you today regarding your search spend through the Digital Advertising Solution. What we’ve done with other dealers who have successful independent search campaigns is create “swim lanes” to maximize effectiveness and ensure that we do not compete over search terms. Again, we appreciate the dialogue and look forward to working with you.
Is Ford Direct owned by Ford or is it a private separate company?