• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
The website is really nice. Clean design! If these guys consider upgrading the imagery (background and lighting) they are going to have one heck of an online showroom.

Thanks for the input! I'd love to hear your feedback on the background/lighting. In this thread or feel free to PM as to not derail this thread.
 
  • Like
Reactions: Carol_Photogal
Used Car King in NY built their own booth
https://chittenango.newcarking.com/...ce=https://express.usedcarking.com/&zip=14225

image-3.jpg


image-11.jpg
 
If you build a booth that is too good AND is too sterile, the photos look like stock photos (see top of this photo)

https://www.dorschel.com/used/Ford/...link&utm_medium=referral&utm_source=cars.com#
89fc312e91ca430ce29342164b9dfbbfx.jpg


If a store builds something like that I would recommend taking the approach similar to Carvana, where you take pictures of any small imperfections. This would add confidence that these are actual images.

It is also surprising that some dealers are still paying for such a nice booth but not paying attention to the details. Crooked steering wheel, paper mats, heated seats not activated, poor interior angles.
 
  • Like
Reactions: Carol_Photogal