• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
The website is really nice. Clean design! If these guys consider upgrading the imagery (background and lighting) they are going to have one heck of an online showroom.

Thanks for the input! I'd love to hear your feedback on the background/lighting. In this thread or feel free to PM as to not derail this thread.
 
  • Like
Reactions: Carol_Photogal
Used Car King in NY built their own booth
https://chittenango.newcarking.com/...ce=https://express.usedcarking.com/&zip=14225

image-3.jpg


image-11.jpg
 
If you build a booth that is too good AND is too sterile, the photos look like stock photos (see top of this photo)

https://www.dorschel.com/used/Ford/...link&utm_medium=referral&utm_source=cars.com#
89fc312e91ca430ce29342164b9dfbbfx.jpg


If a store builds something like that I would recommend taking the approach similar to Carvana, where you take pictures of any small imperfections. This would add confidence that these are actual images.

It is also surprising that some dealers are still paying for such a nice booth but not paying attention to the details. Crooked steering wheel, paper mats, heated seats not activated, poor interior angles.
 
  • Like
Reactions: Carol_Photogal

✨ AI Highlights

George Nenni asks the DealerRefresh community to share standout dealer examples of new and used vehicle photography, both indoor and outdoor. The thread surfaces a strategic insight: since photo carousel engagement drops off after 8-10 images, dealers should front-load high-value option shots rather than grouping all exteriors first. A side exchange with Darius from dariusmotorsport.com highlighted a practical technical takeaway — vehicle photos should be at least 250KB to remain sharp when users pinch-to-zoom on mobile.

Replies Views 128 50,759 Started Last Reply