• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
The website is really nice. Clean design! If these guys consider upgrading the imagery (background and lighting) they are going to have one heck of an online showroom.

Thanks for the input! I'd love to hear your feedback on the background/lighting. In this thread or feel free to PM as to not derail this thread.
 
  • Like
Reactions: Carol_Photogal
Used Car King in NY built their own booth
https://chittenango.newcarking.com/...ce=https://express.usedcarking.com/&zip=14225

image-3.jpg


image-11.jpg
 
If you build a booth that is too good AND is too sterile, the photos look like stock photos (see top of this photo)

https://www.dorschel.com/used/Ford/...link&utm_medium=referral&utm_source=cars.com#
89fc312e91ca430ce29342164b9dfbbfx.jpg


If a store builds something like that I would recommend taking the approach similar to Carvana, where you take pictures of any small imperfections. This would add confidence that these are actual images.

It is also surprising that some dealers are still paying for such a nice booth but not paying attention to the details. Crooked steering wheel, paper mats, heated seats not activated, poor interior angles.
 
  • Like
Reactions: Carol_Photogal

✨ AI Highlights

George Nenni asked the DealerRefresh community to share standout examples of dealer vehicle photography, both indoor booth and natural light, for new and used inventory. Contributors shared links to their own dealer sites and third-party work, with a side discussion on image file size standards — Nenni recommending at least 250KB for full-size photos. The thread's clearest endorsement went to Ourisman's shooter, praised by Joe Pistell for professional attention to detail and shopper-focused composition achieved without AI or a photo booth.

Replies Views 133 59,861 Started Last Reply