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Of all the things dealerships spend superfluous monies on, hiring someone that cares and wants to take pride in their photos and put the best product forward seems like a fair return on investment.

No photobooth needed. In fact, overcast skies or even the right photography equipment in the sun, can make quality photos and many times way better than any dealership's photobooth shoot.

Brilliant.
#BootsOnTheGround
 
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Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Hi George

Check out this website and tell me what you think ( Luxury car dealership San Ramon, CA | High end cars for sale )
Let me know.
 
Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Hi George,

What do you think of this website? ( www.dariusmotorsport.com )
 

✨ AI Highlights

George Nenni asks the DealerRefresh community to share standout dealer examples of new and used vehicle photography, covering both indoor photo booths and natural light setups. The thread draws limited responses, with one dealer sharing their own site (dariusmotorsport.com) and receiving feedback from Nenni that image file sizes were too small — recommending at least 250KB for final images rather than 100KB thumbnails. The practical takeaway is that photo quality standards matter beyond composition alone, with image resolution and file size being critical for mobile viewing.

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