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Of all the things dealerships spend superfluous monies on, hiring someone that cares and wants to take pride in their photos and put the best product forward seems like a fair return on investment.

No photobooth needed. In fact, overcast skies or even the right photography equipment in the sun, can make quality photos and many times way better than any dealership's photobooth shoot.

Brilliant.
#BootsOnTheGround
 
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Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Hi George

Check out this website and tell me what you think ( Luxury car dealership San Ramon, CA | High end cars for sale )
Let me know.
 
Great examples, thank you, and keep them coming!

Question for the group: I along with others have advocated getting images of high-value, differentiating options early in the photo carousel. So instead of a 24-photo carousel having 12 exterior, then 12 interior photos, we would instead capture 2-3 exterior photos, then jump inside and take pictures of the rear-camera, heated seat button, and optional 3rd row, then jump back outside for more exterior photos. The idea is that if you look at Google Analytics for dealers who track photo-carousel-clicks, there is a drop off after about 8-10 images. So, if most consumers look at the first 10 images, make sure high-value differentiating options are within the first 10.

Agree or disagree?

Hi George,

What do you think of this website? ( www.dariusmotorsport.com )
 

✨ AI Highlights

George Nenni asked the DealerRefresh community to share standout examples of dealer vehicle photography, both indoor booth and natural light, for new and used inventory. Contributors shared links to their own dealer sites and third-party work, with a side discussion on image file size standards — Nenni recommending at least 250KB for full-size photos. The thread's clearest endorsement went to Ourisman's shooter, praised by Joe Pistell for professional attention to detail and shopper-focused composition achieved without AI or a photo booth.

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