Put Down The Phone

[BillVaughnKMC]

I may be late to the party on this, but for the love of all that is holy stop calling your internet leads. We used to call our internet leads first and then text afterwards. Recently we made a change to our internet lead process and rather than calling customer's first, we started texting first. Our plan was to call them within 30 minutes if they don't answer, but we've hardly even had to do that.

Our response rate since that time has jumped to a whopping 90% and 90% of those responded within minutes. Our sales conversion has also jumped 5%. This number doesn't account for customer's who now have their name on in transit inventory either. Pretty crazy numbers.

 

[Alex Snyder]

Results get even better if you send them a quote as the first text

 

[BillVaughnKMC]

Results get even better if you send them a quote as the first text

In the works!

 

[Alex Snyder]

I might know a few

In the works!

I might know a few guys who are cooking something up to make that effort way better.

 

[BillVaughnKMC]

I might know a few

I might know a few guys who are cooking something up to make that effort way better.

Nice! I'm always excited to see what you guys have up your sleeves next. It's already been a great tool for us so far.

 

[John V.]

I want some of what you are smoking......

 

[BillVaughnKMC]

I want some of what you are smoking......

Huh?

 

[John V.]

Texting a custom first and sending them a payment before talking to them on the phone? You must be high.

 

[BillVaughnKMC]

Texting a custom first and sending them a payment before talking to them on the phone? You must be high.

Not sure what to tell you. I'll just keep getting high off of the results I guess.

 

[Dan Sayer]

Not sure what to tell you. I'll just keep getting high off of the results I guess.

@BillKVMotorCo When you say your conversion went up 5%, do you mean 5 points like from 6% to 11% or a 5% change like 6.1% to 6.4%? What have Appointment Set and Show rates done?