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QR Codes - In or Out?

itdata

Green Pea
Sep 29, 2011
17
0
First Name
John
P.S.
The idea was born based on a study released by Cobalt that talked about treating your inventory like a potential date on match.com. You want your prospect to learn more when they visit your site. You want your car to be a "potential match" in the selection criteria. Talking qr's give your prospect that opportunity. Like them or not, they are a tool.
 
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Bill Simmons

3rd Base Coach
Sep 30, 2010
231
190
First Name
Bill
Audio QR Codes have been around for awhile. I first tried them through an app back in 2011 and got very little response. It wasn't any worse than other types of QR Codes that we tried. The thought was linking to video or audio would excite more people to scan them. It doesn't.
 
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craigh

Super Moderator
May 19, 2011
1,681
1,150
First Name
Craig
Sounds like an annoying concept that requires software still. I'm just not sold on anyone wanting this or finding it useful. At the very least use NFC or iBeacons in tiny moments.
 

itdata

Green Pea
Sep 29, 2011
17
0
First Name
John
The facts remain that any cost effective technology that helps dealers sell more units is a good thing. Talking qr's are here and are getting traction. I am not a big blogger so if you want to talk call me on my cell. 561 236 5564
 

craigh

Super Moderator
May 19, 2011
1,681
1,150
First Name
Craig
Numbers would be good. Coming here and not backing up your statements with facts or numbers will get Uncle Joe all fussy.

Me saying unicorns are here and they're starting to fly doesn't mean it's true.
 

Bill Simmons

3rd Base Coach
Sep 30, 2010
231
190
First Name
Bill
@sgeneralgrievous No offense with my comments, just an inside joke since this thread is one of the longest running ones.

This thread is going down as the most active one in 2014. I'm glad someone brought it back up :)
Yes, this thread will not die! And that's a good thing. I scrolled through some of the older posts and it's amazing how the feelings toward QR's have changed from "it's the hottest thing out there" to "worst idea ever". I have to admit that in the early going I was one of the "hottest thing out there" guys. There is something about us car guys that makes us want to jump at the newest shiny object and thinking we can make it work. We're also smart enough to realize after thorough testing when to move on.
 

v8apps

Lot Lizard
Apr 25, 2012
42
5
First Name
Smit
QR codes may not have been a success but there are still benefits to them.
It may not be for customers, but it is useful for inside the dealerships to track inventory quickly instead of having to type in the full VIN
 

craigh

Super Moderator
May 19, 2011
1,681
1,150
First Name
Craig
QR codes may not have been a success but there are still benefits to them.
It may not be for customers, but it is useful for inside the dealerships to track inventory quickly instead of having to type in the full VIN
Inside the dealership we have been using barcodes for 20 years. QR code offers no benefits in that area.

And the other tracking technologies are moving to better strategies like infrared, NFC, etc.
 
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Reactions: Chad Carleton
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