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QR Codes - In or Out?

Discussion in 'Vehicle Merchandising & Inventory Software' started by ppenton, Apr 4, 2011.

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  1. Chad Carleton

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    I'm looking forward to seeing NFC being developed further. I'd also like to see it done with no-app required. Estimotes and iBeacons have made waves in this area; and are very developer friendly.

    The quick saturation of QR codes (in spite of their lack of use) has been a testament to the fact that customers want information digitally, on-demand, and "to-go".

    However, QR codes are antiquated. No smart-phone has EVER come equipped with a native QR code reader. AND, QR code inquiries aren't a reciprocal exchange; ie: the customer gets information, but the dealer doesn't get theirs. Dealers are better off usings short URL's to divert to convertible landing pages.
     
    #401 Chad Carleton, Dec 30, 2014
    Last edited: Jan 8, 2015
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  3. Jeff Kershner

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    Are QR codes making a comeback? I would have to say "maybe," and here is why..

    Not sure how I worked in the topic of QR codes into today's RefreshFriday, but I swear they're coming back.

    As I mentioned on the show today, over the last week or so I have been presented a QR code at least 10 different times, and took action on all. One could say I only did it out of curiosity and I'm sure there's some truth to that, but I also did it because there was an explanation behind the CTA - scan to leave a review, scan to register your product, scan for a list of accessories to match your purchase, etc.

    Maybe they were before their time? Maybe I'm just crazy...

    Have you scanned a QR code lately?
     
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  4. AWNick

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    Extremely dead.
     
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  5. Alexander Lau

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    Dead as a door knob. I used to use them on vehicle window stickers (before their popularity) at a Top 50 dealer group and they had zero effect. Now, maybe that's the demographic (Greater Pittsburgh), but I doubt it. I just don't think people take the time to load a QR Code reader app (whether default to Android or Apple or 3rd party) to scan. Granted, that was a while back, but I just don't think they are effective. Please prove me wrong. :-)

    [​IMG]

    Maybe so, but I have seen Samsung's running Android come with default QR Code apps. The QR Codes we used (that I created) did in fact collect information from a landing page (the QR Code pushed the user to a form). I used a 3rd party system to create the link, the info collected was fed into our CRM, so I will disagree with you there. That was circa 2008.
     
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    #404 Alexander Lau, Nov 2, 2018
    Last edited: Nov 2, 2018
  6. Beth Hoover

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    No way are they coming back. I tried using them years ago in ads and if not downloaded, consumers didn’t use them.
     
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  7. Jeff Kershner

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  8. Alexander Lau

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    In theory, any application could create a "tag" with a corresponding reader and have it trigger a result. It would be interesting to see more standards in automotive and have it created. Whether that be on window stickers or what have you. Yet, it would still create the need for the public to download that automotive app in order to make it work, same conundrum.
     
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  9. Todd Thomspon

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    Absolutely dead in the car biz
    Why you wouldn’t set up a text number for example on a window decal. Text in stock, receive details
    Dealer gets cell phone
    QR doesn’t do that
    QR relies on an app typically (yes I know, few if any know that it’s been built into camera in newer OS)
    QR relies on a user knowing what the heck that weird square really is
    And so on...
     
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