Rank the CRMs

[Lindsey BOOM Shaker]

I'm currently evaluating what's available. I intend to talk ALOT more about this at some point but my biggest gripe is that they're all......kind of awful....with the exception of drivecentric. But as far as the majority of the offerings - if you want to ACTUALLY communicate with the customer in a way that consumers have grown to expect (treated them as humans instead of users across departments) and can use the data to fuel marketing....good heavens the state of affairs of crms are wild. so you're either spending 845049053 dollars + the cost of the cdp to be able to use the data. OR you're in 1999. And here we are.

 

[Lindsey BOOM Shaker]

Disclaimer - not that drive is 57477473 dollars but it does offer a ton is solutions. My overall point was the landscape for crm in automotive is extremely grim, otherwise