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Discussion in 'Hardware and Software (SaaS)' started by BillH, Oct 14, 2014.
See Clarivoy -- Multi-Touch Attribution tool for Automotive
Definitely check out Clarivoy... and, by the way, ROI-Bot is now called VistaDash, FYI
Yes, it is.
Thanks for the input! I have a 2 month demo with Clarivoy coming up, Cars.com did a deal at NADA to cover the cost for 2 months. I am looking forward to the trial. The poor Clarivoy guy was spent on Sunday when I did the demo, all of our arches had dropped at that point. So, we'll see how it goes. PCG seems to like it as well. I have been calling in vendors to validate their purpose in our marketing mix, we even dropped AutoTrader for about a year, didn't miss them. They are back on a trial basis at a MUCH lower rate. We'll see if there is a need to keep them. I need to see this stepping stone mentality in the attribution to keep them.
"we even dropped AutoTrader for about a year, didn't miss them." Sounds about right to me.
Alexander, has this been your experience as well? There are all the doomsday talkers that say everything will tank, we saw no downside.
I wouldn't say doomsday, but I along with many other automotive digital marketing professionals (that I know) have measured quite a few dealership numbers on AT. They don't come close up against Cars.com, etc. My recommendation has always been, spend that money on PPC. Far more ROAS, ROI.