- Mar 14, 2014
- 1
- 0
- First Name
- Kevin
SEM and adWords advertising can generate a lot of online business when managed properly. Unfortunately, that doesn't always happen. One of my friends was the digital marketing director for an oil containment and clean-up product manufacturer. He setup an adWords campaign that was only supposed to run for 1 month but forgot to turn it off. The campaign ended up costing the company over $130k over a full year of running. He still has that job, but they'll never let him forget it.
As a PPC Manager, these are the kinds of stories I hope to never see/hear about myself, but I'm sure everyone has them. So please share your SEM horror stories below.
As a PPC Manager, these are the kinds of stories I hope to never see/hear about myself, but I'm sure everyone has them. So please share your SEM horror stories below.