- Apr 7, 2009
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Ryan,
Creating video is time consuming. Video viewer counts are often less than you had hoped and it can get very frustrating trying to trace ROI (no interactivity with video = no feedback). If your looking for feedback to improve your content, find a video host that will give you video analytics with engagement stats.
Engagement stats will tell you how far along people watch the video before they bail. Engagement graph will display "% play thru", and when that graph ties directly to the content (frame by frame) you'll know what people like and don't like.... FAST.
Here's what I am working on...please keep in mind the web-site is still a work in progress, but I think you'll understand what we are trying to accomplish here. I'll be curious to hear your thoughts.
Here's what I am working on...please keep in mind the web-site is still a work in progress, but I think you'll understand what we are trying to accomplish here. I'll be curious to hear your thoughts.
for the term "how to program a garage door opener" Ryan Thompson started a thread inviting dealers to share their best and worst video content, sparking a showcase of creative dealer marketing videos ranging from humorous car commercials to behind-the-scenes content. Acton Toyota/Scion of Littleton emerged as the standout contributor, with their "Subterranean Prius Blues" video earning widespread praise for its production quality and creative approach to dealership marketing. The thread reveals that leading dealers are investing in video production as a differentiator, with the key insight being that high-quality, creative video content—not just basic walkarounds—is becoming essential to competitive dealership marketing and customer experience.