Social Media - The Magic Bullet?

[danoneil]

Attitude certainly has a lot to do with anything in life. Personally, I do not handle social media for my dealership.

My experience comes from handling social media for a charity for the last 2 years. Home | The Ed Block Courage Award Foundation

 

[danoneil]

Social Media does not work if all you do is sit back and wait for people to find your page.

 

[yagoparamo]

Social Media does not work if all you do is sit back and wait for people to find your page.

I think that applies to everything dealer/advertising wise, right?

 

[Mitch Gallant]

It's another bullet for the gun. It has enormous potential. Requires gobs of effort and gusto. Not the low hanging fruit people hope it to be. We've had some exciting success but it's few and far between and I'd suggest that database mining and marketing should be executed to the 9's before social is even considered... my but hey, shiny objects are shiny for a reason.

 

[danoneil]

I think that applies to everything dealer/advertising wise, right?

Not sure I agree.

If your talking about all dealer advertising such as print, radio, tv or banner ad's ( you can count clicks), none has the live interactive & viral capabilities that social media has to offer.

Social Media is a great way to brand & market your dealership.