Alex, my managers have always like the look and feel of TK and we figured this would be a good site to test out of the ease of use and also the SEO effectiveness.
Jeff, I definitely wouldn't recommend to have inventory on a page/site like this. First of all, special finance customers are first looking to get approved on something, anything. Secondly, I'd hate to have a customer land on a particular vehicle that might not book out well or something I can't bury a bank fee in, etc.