You are including your conclusion in your premise. Basically, you haven't proved why they are absolutely related. Only stated that they are indirectly related. Its a circular argument.
I mean if what you are suggesting was true. How the hell does Ling sell any cars>?
I am not including my conclusion in my premise, whatsoever. I merely highlighted that usability of a website and a sale can in fact be related. It happens every day. I'm not going to sit here and list out the relevant parts of a website or requirements for adaptive or responsive web functionality, etc., as it's exhausting.
As I've stated:
- "Obviously, there are many reasons that bring in a car buyer to a dealership and I am under the impression it's generally a combination of both traditional and digital marketing reasons, which includes a positive website user experience, etc."
- "Yes, most cars aren't actually sold online (I get it), please read through all of the posts if you're going to call people out. "Of course there is no shopping cart, although leave it up to groups like Vroom.com, etc. and that might start to change (younger generations seem ok with it -- I don't know if that's smart in the long term, but it's surely gaining momentum) and if perceptions change, so will dealers (through on-site and on the lot / showroom sales strategies).""
And that post by Michia Rohrssen, waaaaaaaaaaaaaaaaay too small of a sample size.
All that does is make the old-timers sit back and say "I told you so, I told you so, websites and usable websites with great SRPs, VDPs, etc. don't sell cars, see see see... it doesn't sell f*cking cars...!!!!"
Slightly off topic, but... How many of them actually have the correct processes set up internally? How many of them even realize the amount of leads their websites, etc. produce? How many of them have the correct resources and processes in place to follow up with quality, intent based leads properly?
Do they know their cost(s) per lead, their cost(s) per acquisition, etc.?
Meanwhile, there is a massive demographic that is perfectly OK with buying a car online. There are massive demographics that expect MORE out of a dealer's website, because most of them still suck to high hell and aren't usable worth a damn.
It's already happening, the disruption is under way and yes it should scare the living sh*t out of dealerships, because the OEMs are going to start to sell cars (online) themselves. It's just a matter of time.
