Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealers are struggling to buy inventory from consumers who have become skeptical of dealership purchasing solicitations due to years of misleading marketing emails, making genuine acquisition efforts ineffective. Several forum members offer solutions including transparent ad messaging, leveraging service departments to appraise vehicles with market reports, and organizing in-person buying events with third-party validation (like KBB) to rebuild consumer trust. The key insight is that dealers have credibility problems requiring a shift from mass messaging to personalized, transparent approaches backed by tangible proof of fair pricing.