• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Thanks For Ruining It For The Rest Of Us

Jump to latest Follow Reply

✨ AI Highlights

Dealers are struggling to buy inventory from consumers who have become skeptical of dealership purchasing solicitations due to years of misleading marketing emails, making genuine acquisition efforts ineffective. Several forum members offer solutions including transparent ad messaging, leveraging service departments to appraise vehicles with market reports, and organizing in-person buying events with third-party validation (like KBB) to rebuild consumer trust. The key insight is that dealers have credibility problems requiring a shift from mass messaging to personalized, transparent approaches backed by tangible proof of fair pricing.

Replies Views 20 9,417 Started Last Reply

Latest posts

Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu