I love the idea of sales reps having their own pages but it won't work. Real Estate agents are their own companies (in most cases). Sales people are employees with a base salary and a bonus plan. Dealerships spend money to promote the dealership not the sales person. As you mention in your post "When calculated with the turn over in sales reps in my market it could get expensive." As a dealership would you spend money to promote a sales person who will then take all of your customers to his next job?
I've been in the business 14 years and the sales person micro sites have been tried by the best. To anyone doing it now; accept this as a word of caution. I wish you the best of luck.
God Bless
--Jesse Biter
HomeNet, Inc.
You are probably right when looking at the majority of sales agents, but I have seen some major changes in this area since the economy turned. The ones that are left at Checkered Flag are eager to learn, more apt to follow CRM procedures, and more professional.
When I visit stores, the number one question I get always has to do with CRM, but the second question I get is "Alex, what can I do to better connect with my customers beyond just calling and emailing them?"
facebook has been a great way for some of our agents to connect with customers, but a lot of our agents enjoy a very vivid social life and like to show that off on facebook, so they are less eager to put themselves out on that site for every customer. With a "blog-like" webpage off of the dealership's website, they can accomplish this a little better.
The key is that the dealership's domain has to be used and the sales person needs to opt-in. There can't be any empty pages. And with the URL being something like
checkeredflag.com/alex-snyder then the sales agent can't take the page with him when he moves to another competitor. The dealership retains all the content that sales agent created while he was with us, and continues to score in searches for that sales agent's name. Something like this also helps with sales person loyalty/retention and is another (small) incentive for a new employee to come to work at our dealership.
Yeah, there may only be a handful of sales agents opting-in to do this, but that's a handful more of SEO-generators and advertisers working on my campaigns!
Sign me up!