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The Dealership Hiring Dilemma

Mike,

The only part about your post I disagree with are the hours..

50-60?

Most people at my dealership work 60-70, and the managers are doing bell/bell (8AM-10PM) 6 days, I had 97 hours last week.

It's a horrible situation to be in, and I am trying to hire the right people so the work load can be distributed.. But for now its: Wake up, go to work, come home, go to sleep -

This is literally my life. My one day off I spend catching up on rest.
 
We used to struggle with this but now have a plan that works. As of last month, we are closed Sunday and Monday. Ok, my competitors are open but you know what I have attracted the best talent in the valley so my salespeople will outsell them any day. My people come back refreshed and happy because they got some time with thier family that they work so hard for. By the way, this idea came from a salesperson which most other dealerships I know would never ask the employees what they wanted, why not? Not all of the ideas are bad. Has it affected sales? Nope, up 37% on the year and keep climbing. We do a potluck lunch every Saturday and we really enjoy each other as a team. The pay plan is a flat on every car because most of our deals are sub-prime and they take A LOT of work. We give them time off when they need it and don't make them feel bad about it. No one has taken advantage of this either. Our salespeople are happy and we have people from other lots wanting to come on board just to have the freedom to have a life. If you want to say you are going to hire sales professionals then treat them as such and listen to what they say. You don't have to do what they say, but some ideas might just suprise you!
 
Thanks for all your replies. Sorry I haven't commented on them, but I've been busy training a bunch of new hires.

Matt

I'm from the Detroit area, and at one time all our domestic dealership used to be closed on Saturday and Sunday. It really was nice to have every weekend off. But then the imports came in and opened on Saturday, so slowly but surely the domestics followed. I'm sure in order to go back to those days, all the dealerships would have to go into collusion, which you know won't happen. Thanks for the reply.

Arnold

Stress certainly is a problem, especially with manufacturers cutting dealership profits and the economy being what it is. But those that make it are the ones who "run their business like a business" and plan for how they want their business to be 5 and 10 years from when they start.

Ed

You're right about the way we incentivize, compensate, and motivate folks not working. Many Managers I've seen truly do not know how to motivate their staff. They rely on the "self-motivation" concept. But I think we've all learned that in order to have motivation work, and individual has to want make the necessary changes to reach another level of sales. But as Managers, all we can do is keep trying and hope that some of it takes. Thanks for the info on the video.

Wendi

For those of you who don't know Wendi, she is the consummate "Hiring" expert. She has written a book on hiring that has received wide acclaim both inside and outside of our industry. And you're right about hiring the right management to develop their people. Often salespeople are just thrown on the floor to sink or swim. Keep preaching the word Wendi!

Angela

You keep trying to figure things out. It will take a huge effort from everyone in this industry, but first, they'll need to realize there is a real problem here. Keep thinking about it.

Alex

These tools you speak of are definitely helpful. But I'll go into dealership that have these tools and ask questions like, "do you keep statistics? And they'll respond yes, we keep statistics on just about everything. Then I'll ask, "what are you doing with them? And they'll respond, "nothing!" Many dealerships don't take to change very easily. But those that realize that the internet and tools is their next step sales and profitability, the better off they'll be.

Scott

I really like your comment. It was professional and well thought out. I tell salespeople all the time that selling skills alone will not take a salesperson from one level to the next. It's all of the things around selling skills that they have to do. Tony Robbins said, "successful people do all the things unsuccessful people don't want to do." Isn't that true! Keep writing Scott, you do it well.

Debra

I think salespeople need two days off in a row also. We work in such a "high rejection" business that the mind and body need to recoup. I'm glad you have a plan that works for you and your dealership.

Joe

I haven't had a chance to watch that video yet, but when I do, I'll give you a special comment.

Shawn

I feel for you Shawn. No one should have to work that many hours and not have a life outside the dealership. I hope you don't burn out. BTW, I only used the 50-60 example because that's what that Manager said. I know there's tons of salespeople and managers who work a lot more than that. Take care of yourself.

Erika

Congratulations on finding a system that works. We had a dealership here in the Detroit market that got rid of all by 5 of their top salespeople, got rid of all but one of their Sales Managers, and got rid of the Finance Manager, invested in computer technology, got everyone Blackberry's so they could answer phone-ups on the lot, gave them all the tools to do their jobs easier and better, and increased sales and profits with over half his staff gone. I like the way you take care of your people. It was a great comment and I hope you keep writing.

Thanks again to all who commented.
 
Mike,

Thanks for the compliments, I really appreciate that.

The fact that you came back and replied to every single comment here certainly speaks highly of your interest to find a real answer to this problem.

Ironically, I believe the answer is much simpler than we expect.

Make everything predictable from the sales experience to the service experience and that will take away any hesitation one may have in doing business with a dealer.

At that point it is simply facilitating the sale and ensuring that needs are met and followed up much like how you did here in this post.

The more we complicate the process with unclear processes and inaccurate estimations the less confidence one has and trust has been comprimised.

However, having a relationship with a customer prior to them coming to the dealer means that trust has been established and I would imagine the deal closes much faster.
 
Believe or not, they ARE in Michigan! I've called for dealer trades and they're only open late one night per week (if any)! Some aren't open on Saturdays either. Indiana has a law against a new car dealer selling a car on Sundays. SOME places "get" it. Here in Greater Cincinnati, we have about 25 just FORD dealers....
 
@Erika Jones honestly having 2 days off a week sounds appealing and if I was in the area could be a convincing factor to make me come on over. After being in this business for 6 years its no longer about chasing the all mighty dollar (don't get me wrong I enjoy those $20,000 pay checks and still go after them) however I also want a life.
 
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