- Dec 2, 2009
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- John
I won't be there so I do not care.I hate the color purple any way.
Don't be hatin Alice Walker, regardless of your thoughts on Whoopi Goldberg...
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
The WOW Factor at your dealership
- Thread starter danoneil
- Start date
Don't be hatin Alice Walker, regardless of your thoughts on Whoopi Goldberg...
Does any one else have something inflatable to offer to sell cars ? I had one but I bit the toe and it flew out the window.
- Oct 23, 2011
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- Kelly
We had the Car Fox here today, with free food, a Radio remote, and lots of Blues giveaways. The E-mail blast had no sales offers, just an invite for the first party/cookout of the season. It's been a higher quality turn out with higher grosses & less work than the "Book-n-Key" last weekend. Along with many past customers and community members that just stopped by, I have a few recent unresponsive internet leads now "killing bugs."
(CarFox vs DP over signed Hockey Sweater)
✨ AI Highlights
- Automotive professionals share examples of "wow factor" initiatives at their dealerships to differentiate customer experience, ranging from food offerings (continental breakfast, pizza, cafeteria) and promotional games (prize drawings for discounts/electronics) to service amenities like free car washes and shuttle services.
- The most compelling insight comes from Craig at Acton Toyota, who argues that the true "wow" factors are actually fundamental business practices—delivering on promises, transparent pricing, proper product training, and professional customer treatment—combined with tangible amenities like an on-site cafeteria that serve both customers and employees.
- The thread suggests that exceptional online ratings and customer loyalty stem less from gimmicks and more from consistently executing basic best practices while adding thoughtful convenience features.
Automotive professionals share examples of "wow factor" initiatives at their dealerships to differentiate customer experience, ranging from food offerings (continental breakfast, pizza, cafeteria) and promotional games (prize drawings for discounts/electronics) to service amenities like free car washes and shuttle services. The most compelling insight comes from Craig at Acton Toyota, who argues that the true "wow" factors are actually fundamental business practices—delivering on promises, transparent pricing, proper product training, and professional customer treatment—combined with tangible amenities like an on-site cafeteria that serve both customers and employees. The thread suggests that exceptional online ratings and customer loyalty stem less from gimmicks and more from consistently executing basic best practices while adding thoughtful convenience features.
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