Inventory is tight right now - but are buy-back events the best course of action? In order to turn the event into a success, they have to be approached with the correct digital marketing strategy. There's some 'do's' but there are also some important 'don'ts' (seriously just don't).
Our team took a deep dive into some of the current buy-back events and what we found was - surprising. If you have been considering a buy-back event for your dealership, check out our latest blog before hitting the launch button.
dealerauthority.com
Anyone out there already tried a short-term buy-back event? Thoughts?
Our team took a deep dive into some of the current buy-back events and what we found was - surprising. If you have been considering a buy-back event for your dealership, check out our latest blog before hitting the launch button.
5 Tips to Rocking a Digital Buy-Back Event - Dealer Authority
A digital buy-back event creates excellent opportunities for the dealer to increase trade-ins when inventory is becoming limited and have an instant boost to the dealer's monthly sales. Still, there are some issues with events like these that all general managers need to be aware of before...
dealerauthority.com
Anyone out there already tried a short-term buy-back event? Thoughts?
