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TradePending's Annual Surveys

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Matthew Davis

Matthew Davis

Over the Curb
Mar 24, 2020
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The charts below, with the full post with a splash of analysis here. The gist: We’ve conducted consumer surveys for the last six years. This year, we’re bringing the data out of our pitch decks and into the public realm for the first time.

When visiting an auto dealership’s website, what services would you value?​

Methodology: conducted by Google Consumer Surveys, January 2021. N = 1,469.

TradePending's annual consumer survey of trade-in tools, chart 1




When shopping for a car, I would visit the following websites​

Methodology: conducted by Google Consumer Surveys, January 2021. N = 1,503

TradePending's annual consumer survey of trade-in tools, chart 3


When shopping for a car, I would visit the following websites​

Methodology: conducted by Google Consumer Surveys, January 2021. N = 1,502

TradePending's annual consumer survey of trade-in tools, chart 2


What’s the single most important criteria for choosing a trade-in tool?​

Methodology: conducted by DrivingSales & TradePending, January 2021. N = 87

TradePending's annual consumer survey of trade-in tools, chart 4
 
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✨ AI Highlights

  • Matthew Davis from TradePending shares results from six years of consumer surveys, now publicly released for the first time, focusing on what services consumers value when visiting dealership websites and which websites they prefer to use when car shopping.
  • The data was collected via Google Consumer Surveys (January 2021, N=1,469) and presented in chart format with detailed analysis available in a linked post.
  • The thread appears aimed at helping dealers understand consumer preferences and online shopping behavior in the automotive market.

Matthew Davis from TradePending shares results from six years of consumer surveys, now publicly released for the first time, focusing on what services consumers value when visiting dealership websites and which websites they prefer to use when car shopping. The data was collected via Google Consumer Surveys (January 2021, N=1,469) and presented in chart format with detailed analysis available in a linked post. The thread appears aimed at helping dealers understand consumer preferences and online shopping behavior in the automotive market.

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