Local Keyword Research. Use variation of keywords. For example you have a jeep dealership, use variation of keywords
Jeep Dealership CT
Jeep dealership in CT
CT Jeep Dealership
Jeep Dealers CT
Jeep Dealers in CT
Those are all the same:
- Jeep dealership CT
- Jeep dealership in CT
- CT Jeep dealership
- Jeep dealers CT
- Jeep dealers in CT
Google's pretty good at understanding what words meand...I would
not build five different pieces of content around those five phrases.
I'd probably have one excellent page targeting the underlying intent:
Jeep Dealer in Connecticut | New & Used Jeep Vehicles
And then spend the rest of my time making the page useful.
However the real question is:
Why does the person want a Jeep dealer?
In 2015, Google published something called micro moments. It said people don't search at random. They search from four states of mind. Google broke it down into four moments.
1.) Want to know. That's when someone's researching. They're asking, "How does this actually work?"
2.) Want to go. That's when someone is looking for a place like best Jeep delaerhip near me.
3.) Someone is trying to solve a problem like how do I fix this Jeep?
4.) Want to buy. That's when someone is ready to make a decision like best price for Jeep.
Same keyword, completely different moment.
Someone searches:
"Jeep dealership CT"
Maybe they're looking for the nearest Jeep dealer.
That's
"GO."
Someone else searches:
"Best Jeep for towing a 5,000 lb camper"
That's
"KNOW / BUY."
Someone searches:
"Jeep Wrangler hard shifting"
That's
"DO."
Someone searches:
"Best Jeep for family of 5"
That's
"KNOW / BUY."
Someone searches:
"Jeep Grand Cherokee 2024 problems"
That's
"KNOW / BUY."
Someone searches:
"Jeep Grand Cherokee $500 payment"
That's
BUY.
Someone searches:
"Jeep dealer near me"
That's
GO / BUY.
Now your building landing pages around where the customer is at in the buying process.
in this way you can rank for multiple queries. Target these keywords in Meta title and description, in H1, H2 and in content. Embed map in footer. Target landmarks in content.
Instead of:
Make, State
You have:
Location intent:
Jeep dealer in Connecticut
Vehicle intent
Jeep Wrangler for sale
Problem intent
Jeep for towing
Lifestyle intent
Jeep for family of 5
Financial intent
Jeep under $500/month
Ownership intent
Jeep maintenance cost
Reliability intent
Most reliable Jeep
Comparison intent
Wrangler vs 4Runner
Condition intent
Used Jeep with low miles
Trade-in intent
How much is my Jeep worth?
Purchase-readiness
Jeep Wrangler near me
Then you add in State, City and surrounding cities, plus different makes and models...
And these pages can link back and fourth between each other naturally
List your website on niche relevant directories. Acquire local backlinks. Participate in communities. Optimize business profile. Keep Name address phone number consistent across multiple platforms. Regular posting on GMB. Acquire reviews. Reply the reviews.
I agree:
A legitimate local/industry directory.
Consistent business information.
A properly optimized Google Business Profile.
Reviews and responding to them, Important for reputation and conversion.
However there is a huge difference between getting listed in directories and actually earning authoritative, relevant links from local news, automotive publications, community organizations, industry associations, local businesses, events, partnerships, etc.
I wouldn't put Google Business Profile posting or directory submissions as major ranking strategy.
They can have value, but they're not in the same league as building authority.
I guess my question is what is being done to make the dealership an authority that other websites reference?
