Traditional marketing

[SlickRick]

Hey guys,

I wanted what you guys think about traditional ways of marketing. I know alot of my stores sales are from the internet, how effective is those car & truck magazines and other magazines these days for the auto industry ? Personally, I find it painful looking for cars in those old things!

What do you guys think ? Is it worth the money $$$ ?

Regards, Rick S

 

[Alex Snyder]

Rick,

Are you asking whether the "trader" magazines have a ROI? The way your worded your post is confusing me.

 

[GreenLight]

Don't think as many folks are reading those free trader magazines you pick up at the grocery store. They reach a much smaller percentage of the buyers out there. There is a better way to do the traditional, non-internet advertising that actually reaches people when they are in their buying window.

 

[SlickRick]

Yeah, all those books with a bunch of cars on them that you can pick up for free. I personally think it's dying out but I would like to know what other people think.

- Rick

 

[joe.pistell]

Rick,

Each market is a lil different. There are a zillion variables, like:

• distributors merchandising efforts (fresh, full & in hot spots),
• # of distribution points,
• # of cars in the paper,
• demographics of the paper vs your inventory mix,
• cost of the ads,
• trackability of the ads,
• your ability to market,
• your physical location (i.e. inner city..to..rural)
• and on and on...

In the end, you go with your gut and try to get feedback to track your spending. Create a special message, a coupon, a trackable phone#, or any way to get a read on what comes from the ads.