Thanks, I was hoping it wasn’t just us. TC used to be a double digit close rate, USAA leading the pack, but most are now churn. The problem is that we do get 9-12 deals a month that just have their name on it, it’s tough to turn that down, but they could do SO much better and not piss off the folks using them.
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TrueCar, just me?
- Thread starter BillH
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Got a great reply with hard numbers from Jon Berna. Thanks !
Whatever ideas written in these forums are valuable. I think we should focus more on how the rep of TC being accountable for everything.
My last TrueCar rep was a long time finance manager and very successful at it. TrueCar was her semi retirement program. She was very sharp and was willing to push back with TrueCar management. The reps are basically powerless to make any big changes. It’s too big of a ship.
- Jul 6, 2010
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Truecar leads have never been the best, EXCEPT for their partnerships like Geico and USAA. The regular site leads, they try to claim those are the lowest funnel customers but those people are generally using the Truecar site as a beginning of their purchase process, not their end. I recommend taking your Truecar list and seeing how many of those customers have also sent their information to you from other sources. Then, check the remining and see the distances you are getting and adjust your mile radius accordingly. Also, if most of your Truecar leads are local people, are these people you would get anyways, without paying the premium for them? And finally, can you justify the ROI? Is the money you are spending being covered by the # of deals and the gross involved? Great, you sold 5 cars, but you lost an average of $700 on each of them, so is that a sustainable model for your store?
- May 1, 2006
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TrueCar exploring acquisitions as it rolls out digital retailing tool
TrueCar executives said the vehicle listings company could look at "tuck-in" acquisition opportunities to accelerate its product road map around TrueCar+, its new digital retailing tool.
www.autonews.com
According to Automotive News, TrueCar is looking to use its digital retailing solution as a hook to be acquired. And yes, I bumped this specific thread for this news... you can read between the lines on why I did that
- Mar 21, 2012
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Who do you think would be the most likely suitor?TrueCar exploring acquisitions as it rolls out digital retailing tool
TrueCar executives said the vehicle listings company could look at "tuck-in" acquisition opportunities to accelerate its product road map around TrueCar+, its new digital retailing tool.
According to Automotive News, TrueCar is looking to use its digital retailing solution as a hook to be acquired. And yes, I bumped this specific thread for this news... you can read between the lines on why I did that
Maybe a large public dealer group to play catchup to Lithia / Driveway? Plus they'd gain all of the member purchase relationships with banks, insurance companies, etc.
- May 1, 2006
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✨ AI Highlights
A dealer expresses frustration with declining TrueCar lead quality and conversion rates, noting that leads are less responsive and consumers are upset by aggressive dealer contact, while other dealers confirm similar experiences and attribute the decline to TrueCar's algorithmic lead distribution changes and lack of consumer transparency about lead submission. The consensus is that TrueCar's lead quality has degraded significantly over time—particularly affecting historically strong sources like USAA—with close rates dropping from double digits to single digits or lower, though dealers acknowledge they still receive enough deals monthly to justify maintaining the service despite poor performance.
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