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TrueCar Scam on Dealerships - Transparency For ALL?

Dear "Guess a Lot",

Wouldn't any OEM reselling a Dealers financial transaction data to a 3rd party create franchise violations, or at least franchise litigations "(read: class action & expensive)

Would not an OEM realize that reselling this data would not increase market share? (when all OEMs are on TrueCar, then no market share leverage exists)
 
...or you could look at it like.. the better the deals consumers see, the more cars they buy. The more cars consumers buy, the higher the market share for the OEM and then more inventory can be sold to the dealer.... and back to the beginning. Just another perspective. 

I don't know what a franchise agreement says so I don't know what they can and can't do with the data. Data these days gets thrown through so many routes, there's no telling which data waypoint is "sharing" it..