- May 1, 2005
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Arnold, are you then saying that the OEM is sending a dealers transactional data to companies like TrueCar? Of course not. I'm not sure I understand your argument.
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TrueCar Scam on Dealerships - Transparency For ALL?
- Thread starter Jeff Kershner
- Start date
He asked for a list.. Im just saying that there are a lot of companies that get that data.. the OEM being one of them. I have no idea if OEMs are providing TrueCar with data .. although it wouldn't surprise me.
- May 1, 2005
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Arnold, if you have or know of a list and if you have the interest of dealers in mind then I think it would only be kind of you to share this information. Taking a few minutes to put together a list could be a real help.
Arnold, you gotta new nick name. Arnold "I guess a lot" Tijerina.
You presume to your readers to have inside facts, when "your lack of facts is itself a message".
You presume to your readers to have inside facts, when "your lack of facts is itself a message".
Dear "Guess a Lot",
Wouldn't any OEM reselling a Dealers financial transaction data to a 3rd party create franchise violations, or at least franchise litigations "(read: class action & expensive)
Would not an OEM realize that reselling this data would not increase market share? (when all OEMs are on TrueCar, then no market share leverage exists)
Wouldn't any OEM reselling a Dealers financial transaction data to a 3rd party create franchise violations, or at least franchise litigations "(read: class action & expensive)
Would not an OEM realize that reselling this data would not increase market share? (when all OEMs are on TrueCar, then no market share leverage exists)
...or you could look at it like.. the better the deals consumers see, the more cars they buy. The more cars consumers buy, the higher the market share for the OEM and then more inventory can be sold to the dealer.... and back to the beginning. Just another perspective.
I don't know what a franchise agreement says so I don't know what they can and can't do with the data. Data these days gets thrown through so many routes, there's no telling which data waypoint is "sharing" it..
I don't know what a franchise agreement says so I don't know what they can and can't do with the data. Data these days gets thrown through so many routes, there's no telling which data waypoint is "sharing" it..
Where is NADA on this?
TrueCar has launched a TrojanHorse into it's flock,and it's NADA's job to see the TrueCar-TrainWreck and to launch a counter offensive before TrueCar litter it's board with shareholders.
TrueCar has launched a TrojanHorse into it's flock,and it's NADA's job to see the TrueCar-TrainWreck and to launch a counter offensive before TrueCar litter it's board with shareholders.
NADA considers TrueCar press.
If I were a fox and wanted into the chicken coop, I'd build a Trojan Horse and call myself the press.
TrueCar has registered as the press. Smart.
TrueCar has registered as the press. Smart.
✨ AI Highlights
Dealers and industry professionals debate TrueCar's business model, focusing on how the platform uses dealership transactional data to benchmark and publicize pricing, ultimately pressuring margins while charging $300 per sold lead. A consumer commenter defends TrueCar as a necessary counterweight to dealership tactics like bait-and-switch pricing and add-on fees, illustrating the core tension: dealers see TrueCar as a profitability threat they inadvertently empowered by sharing DMS data, while consumers see it as rare protection against opaque sales practices. The key takeaway is a warning from Jeff Kershner that dealers must audit and restrict third-party DMS data access before these platforms gain further leverage.
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