Uncle Joe's Make Over Diary

[joe.pistell]

I need 6 Dealer.com clients to view 12 new top secret product concepts. This are concept presentations only. I want your raw opinions, hit me hard, no fluff. We'll do it by phone. Private Message me here.

Sorry, this is limited to the 1st 6 only.

thnx
Joe

 

[craigh]

I need 6 Dealer.com clients to view 12 new top secret product concepts. This are concept presentations only. I want your raw opinions, hit me hard, no fluff. We'll do it by phone. Private Message me here.

Sorry, this is limited to the 1st 6 only.

thnx
Joe

I have a client on Dealer.com's Canadian branch if that helps.
You know I'm always good for raw opinions

Obviously I'm not your ideal guy though.

 

[DrewAment]

I just pm'ed you...

 

[joe.pistell]

I'm moving along nicely! I'm opening this up to another 6. PM me or write me at joe[dot]pistell[at]dealer.com

"I need 6 Dealer.com clients to view 12 new top secret product concepts. This are concept presentations only. I want your raw opinions, hit me hard, no fluff. We'll do it by phone. Private Message me here." ​

thnx
Joe

 

[joe.pistell]

wow. I just noticed... over 3,000 posts and > 900 likes. All focused on solving one un-answered question... D.I.S.C. Does It Sell Cars?

 

[joe.pistell]

Wow Craig, there are a lot in here
https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:forum.dealerrefresh.com/ "uncle joe rule #"

Uncle Joe Rule # 112:
"shoppers are on someone else's site more than yours"

.

 

[joe.pistell]

Uncle Joe Rule #61:
"Auto Shoppers make 2 decisions, WHICH car and WHAT dealer".

If 98% of your VDP real estate is all about the car, then you need to give your web vendor the smack-down and fight for VDP real estate to tell YOUR story.​

Uncle Joe Rule #11:
"In business, when ever you solve a problem, you create another. Success is when your new problem smaller than the old problem."


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[joe.pistell]

Uncle Joe Rule #262:
"Email success is shot from a sniper, not a B-52 bomber."

BIG DATA
Uncle Joe Rule #109, 110, 112:

• "the bigger the data, the more complex is the analysis".
• "the bigger the data, the more opportunities there are for people to twist the data into any conclusion they want.
• "Got a data analysis on your desk? Always start with "WHO created the report and WHAT are they trying to sell?"

 

[joe.pistell]

Uncle Joe Rule #47 & 48:

• Leads are important, but, Dealer's should not obsess on lead gen as a ultimate measure of ROI.
• VDP views are important, but, Dealer's should not obsess on VDP views as a ultimate measure of site performance.

.

 

[joe.pistell]

Uncle Joe Rule #113 & 114

• Selling cars is a team sport.
• Killing your self to produce more leads WILL NOT PRODUCE MORE SALES. More leads will simply Make it easier for your sales team to find lay downs.