Joe,... I love the look of Dealer.com mobile sites but it takes three clicks to get to your inventory! Check it out:
Dave Arbogast Conversion Vans | New dealership in Troy, OH 45373
Blake,
I miss conversion van sales! I sold a boat load of Explorer vans on ebay before the market fell apart (and GM clamped down on overseas sales
. I LOVED putting together big a** web presentations on them. I was a featured speaker at NADA 2004 for Ebay. Explorer flew us out to the factory in the Lear Jet. Nice. Oh well, that was then...
I have a DealerFire mobile site, I made EXTENSIVE mods to the design and the call counts rose 500% over night. Follow me thru this mine field and you'll see what I mean...
Sorry, this sounds stupid, but the UP ARROW on "Directions" tells me to click the phone number to get directions.
FAIL: Where is your branding, your logo?
New Conversion Vans - Preowned & Used Conversion Van Dealer I WANT VISUAL CONFIRMATION when I go from desktop to mobile.
- The Telephone icon marked "Dealership" is a dupe of the toll free number on the top.
- I see parts, Where is service?
- Does Parts have enough call counts to justify it's own home page icon? (you need to track that, even for a just a few months).
- GEEK Project Manager/Designer ALERT!!!: Full HTML site??
Ohoh... FAIL: Contact US
The Center Button titled "Contact Us" looks like a dupe to the title above. I don't know what the sales button does (until I press it) IMO, people's eye (on mobile) are hunting for a phone number. Drop the buttons raise the address and add phone numbers below the store address. Add department phone #'s too. I FORGOT to put my store hours on my page, TY!! Place Map & Direction links near the stores address.
The primary form of MOBILE contact is phone. Below the Dealer's phone numbers & Store hours can be the email form.
Rule #1, don't be afraid of redundant contact info all over
Rule #2,
They are mobile and READY TO TALK (see Rule #1)
Rule #3, Serve up LOTS of call and mapping opportunities
Rule #4, Try not to send them into an automated phone maze (..chose 1 for this, choose 2 for that....) They are driving! <--I have to work more on this one!
I saw this and got confused:
- When I see the numbers, I think how many units I am going to see.
- I'm looking for a "view all" option (dont see it)
- When I click "By Year" I can't choose a range.
- You're right, it's 4 clicks to the 1st pic! Not good.
- How come dealer.com has their name on this page and YOU DONT?
The VDPs
Button marked: Sales|Contact Us|Share needs help.
BUZZ KILL:
- MSRP: $35,975
- Asking Price: $35,975
More BUZZ KILL:
Options? Where forth are thou?
Theres a bunch more Blake, but this took me 2 hours and I need get to other issues! HTH!
