- Apr 7, 2009
- 5,018
- 2,445
- Awards
- 10
- First Name
- Joe
Vehicle Photography and Virtual Showrooms
- Thread starter Richie K
- Start date
"Haha, fair play @joe.pistell , I’ll happily concede the trophy on this one! Great minds.
That 3x3 grid perfectly sums it up. You nailed it with the 'creative retailing' point. When dealers commoditize their own inventory to look like a sterile Carvana knock-off, it strips all the emotion out of the buy.
The danger here isn't just that it's boring—it's what it does to the gross. When every piece of metal looks exactly the same across five different dealership websites, the customer's brain immediately defaults to sorting by 'Lowest Price.'
That’s exactly when the race to the bottom starts, and suddenly the desk is getting hammered with override requests from the sales team just to win a deal against the guy two miles away. The 'perfect' AI studio shot is actually bleeding their front-end gross.
Curious on your take: Do you think dealers are leaning so hard into these photo booths/AI tools because they're being sold on 'operational efficiency' and cost-cutting, or do they genuinely believe this sterile look is what modern buyers want?"
That 3x3 grid perfectly sums it up. You nailed it with the 'creative retailing' point. When dealers commoditize their own inventory to look like a sterile Carvana knock-off, it strips all the emotion out of the buy.
The danger here isn't just that it's boring—it's what it does to the gross. When every piece of metal looks exactly the same across five different dealership websites, the customer's brain immediately defaults to sorting by 'Lowest Price.'
That’s exactly when the race to the bottom starts, and suddenly the desk is getting hammered with override requests from the sales team just to win a deal against the guy two miles away. The 'perfect' AI studio shot is actually bleeding their front-end gross.
Curious on your take: Do you think dealers are leaning so hard into these photo booths/AI tools because they're being sold on 'operational efficiency' and cost-cutting, or do they genuinely believe this sterile look is what modern buyers want?"
