With a $400 million dollar advertising budget, I am sure "Joe's Car Dealership" could be as famous as "Obama".
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What Car Dealers Can Learn from Obama's Campaign
- Thread starter Jeff Kershner
- Start date
Dang.....I am tired of that 'mainstream media' stuff. When it comes to politics, the hard core people that complain about that stuff mainly watch the news shows on the cable front, or blogs/sites on the net. That was a failed Republican argument, much like Hannity's swift boat type attacks. It focused on fear, and not on issues. It worked with Kerry, but not Obama, for the reasons you stated in your post.....he captured the new voters with a new political style......they do not agree with the 'Hannity' politics. Whether there is substance to back the marketing effort, we will find out 
We have to change........if nobody sees that, they will not survive. The old school way has customers dying everyday, and new customers in the mix who would give up their TV in a heartbeat before they would give up their internet. It grows as each day passes. The ship has left the port....the question is if you are already checked-in, or you are going to be swimming hard after the boat.
We have to change........if nobody sees that, they will not survive. The old school way has customers dying everyday, and new customers in the mix who would give up their TV in a heartbeat before they would give up their internet. It grows as each day passes. The ship has left the port....the question is if you are already checked-in, or you are going to be swimming hard after the boat.
Jose Antonio Vargas breaks down some monumental numbers.
13 million e-mail addresses.
$500 million raised online.
6.5 million donations from 3 million donors with an average donation of $80.
3.2 million Facebook friends (to John McCain's 600,000).
2 million My.BarackObama.com profiles created.
One million participants in Obama's cell phone text messaging program -- this is less than the 6-8 million rumored but still massive.
400,000 volunteer blog posts written. 200,000 volunteer events created. 35,000 local and affinity groups created by supporters.
Three million volunteer phone calls made in the last four days of the election through the website without supporters having to step into a campaign headquarters.
The campaign had a full time chief technology officer in addition to a new media director. They had a full time analytics team whose job was to do nothing else but monitor site data.
13 million e-mail addresses.
$500 million raised online.
6.5 million donations from 3 million donors with an average donation of $80.
3.2 million Facebook friends (to John McCain's 600,000).
2 million My.BarackObama.com profiles created.
One million participants in Obama's cell phone text messaging program -- this is less than the 6-8 million rumored but still massive.
400,000 volunteer blog posts written. 200,000 volunteer events created. 35,000 local and affinity groups created by supporters.
Three million volunteer phone calls made in the last four days of the election through the website without supporters having to step into a campaign headquarters.
The campaign had a full time chief technology officer in addition to a new media director. They had a full time analytics team whose job was to do nothing else but monitor site data.
✨ AI Highlights
Jeff Kershner draws a parallel between Obama's 2008 campaign strategy and what car dealers should be doing to modernize their marketing, focusing on digital engagement, consistent messaging, and building a genuine unique value proposition. Replies largely affirm the analogy, with commenters sharing Obama's striking digital metrics—13 million emails, $500M raised online, 3.2M Facebook friends—as proof that new-media community building drives results. The thread concludes that dealerships clinging to old-school tactics risk irrelevance, while those who authentically engage today's consumers stand to gain a loyal, energized customer base.
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