1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

What Defines A Successful Automotive Social Media Strategy

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by brianpasch, Dec 27, 2010.

This forum sponsored by...
  1. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,413
    Likes Received:
    893
    Location:
    Maryland
    Collapse Signature Expand Signature
  2. This forum sponsored by...
  3. john.quinn

    john.quinn
    Expand Collapse
    Sr. Refresher

    First Name:
    John
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    JohnGQuinn
    Joined:
    Dec 2, 2009
    Messages:
    954
    Likes Received:
    429
    I went through it. 15-20 minutes, good use of that time. If nothing else, it certainly pointed-out some seemingly quality reading material if one is so inclined.
     
  4. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,965
    Likes Received:
    1,378
    Location:
    New York
    If I were a Vendor, I'd be ALL OVER THAT PAGE. Instant ROI for them.
     
    Collapse Signature Expand Signature
  5. ddavis

    ddavis
    Expand Collapse
    Sr. Refresher

    First Name:
    Doug
    Dealer or Company Name:
    Retired
    Joined:
    Jun 28, 2011
    Messages:
    1,493
    Likes Received:
    489
    Location:
    Fort Worth, Texas
    Show me 5 car dealers that are enjoying ROI from FB efforts. You'd better bring a lunch Cassie, it'll be an all day job.

    Joe, I got tired of reading after about the 15th page and skipped to the end. Did anyone ever provide the five with ROI?
     
  6. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,965
    Likes Received:
    1,378
    Location:
    New York
    DD,

    Brian Pasch started this thread when Social Media was buzzing everywhere. Man was I unpopular when I stood my ground.

    Our Jesse of MBMotorsports does a killer job with it mb motorsports - Automotive - Tinton Falls, NJ | Facebook

    Tracey Myers is in my feed and somehow has avoided my ignore, he's an old school carnival barker with a deep soul. Frank Myers Auto Maxx - Car Dealership, Car Wash & Detailing - Winston-Salem, NC | Facebook I kinda grown to liking his rah-rah updates..the man never rests!

    hahaha... now that's how you sell used cars!



    FB fits these 2 players, so workin' FB has leverage. Otherwize, for the rest of the dealers out here...
     
    Collapse Signature Expand Signature
  7. john.quinn

    john.quinn
    Expand Collapse
    Sr. Refresher

    First Name:
    John
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    JohnGQuinn
    Joined:
    Dec 2, 2009
    Messages:
    954
    Likes Received:
    429
    Too many on this post get caught-up with Facebook when you discuss "Social." Yes, Facebook is Social, but not all Social is Facebook.
     
  8. NickCybela

    NickCybela
    Expand Collapse
    Refresher

    First Name:
    Nick
    Dealer or Company Name:
    FlowFound
    Twitter Handle:
    nickcybela
    Joined:
    Jul 30, 2009
    Messages:
    103
    Likes Received:
    7
    Location:
    Atlanta, GA
    I believe that we've begun growing into Web 3.0-- the semantic web, and social is no longer a standalone product. It's all about "discovery", and we have three core goals in relation:
    1. Discovery through trusted connections suggestions
    2. Discovery through real time activities
    3. Discovery of interesting patterns
    I believe the successful strategy will adapt to the changing strategies and platforms, but remain true to those three truths.
     
  9. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,965
    Likes Received:
    1,378
    Location:
    New York
    I was just saying to myself, I wonder where NickCyblea went to!!
     
    Collapse Signature Expand Signature
  10. yagoparamo

    yagoparamo
    Expand Collapse
    Sr. Refresher

    First Name:
    Yago
    Dealer or Company Name:
    DealerEProcess
    Twitter Handle:
    yagoparamo
    Joined:
    Dec 30, 2009
    Messages:
    1,899
    Likes Received:
    461
    Location:
    Seattle

    Agreed, BUT

    Social Media sells cars.

    But Social media is not Facebook. Facebook is one piece, for a car dealer a small piece, of the Social Media universe.

    The piece of Social Media that works, that sell cars, that take customers from the competiton, is online reviews.

    Everything that you have to do to get your online reviews in check breather the Social Media wave of doing biz.

    We just focused in the wrong piece, thats all. Stay away from the shiny trinket and put attention in the hard earned reviews. They will bring ROI.
     
    Collapse Signature Expand Signature
  11. ddavis

    ddavis
    Expand Collapse
    Sr. Refresher

    First Name:
    Doug
    Dealer or Company Name:
    Retired
    Joined:
    Jun 28, 2011
    Messages:
    1,493
    Likes Received:
    489
    Location:
    Fort Worth, Texas
    My Cajun uncle, when talking about his labs, "He don't hunt, he don't eat". I'm that way about the ROI report.

    Most stores, in this market, have Customer Relations Managers. If the GM insists on having a FB presence, we can put it on that department.

    Yago, I guess I don't think of reviews as social media. They are like testimonial advertising ...my bad.
     

Share This Page

This forum sponsored by...