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What Defines A Successful Automotive Social Media Strategy
- Thread starter Brian Pasch
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- Dec 2, 2009
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I went through it. 15-20 minutes, good use of that time. If nothing else, it certainly pointed-out some seemingly quality reading material if one is so inclined.
- Apr 7, 2009
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Show me 5 car dealers that are enjoying ROI from FB efforts. You'd better bring a lunch Cassie, it'll be an all day job.
Joe, I got tired of reading after about the 15th page and skipped to the end. Did anyone ever provide the five with ROI?
- Apr 7, 2009
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DD,
Brian Pasch started this thread when Social Media was buzzing everywhere. Man was I unpopular when I stood my ground.
Our Jesse of MBMotorsports does a killer job with it mb motorsports - Automotive - Tinton Falls, NJ | Facebook
Tracey Myers is in my feed and somehow has avoided my ignore, he's an old school carnival barker with a deep soul. Frank Myers Auto Maxx - Car Dealership, Car Wash & Detailing - Winston-Salem, NC | Facebook I kinda grown to liking his rah-rah updates..the man never rests!
hahaha... now that's how you sell used cars!
FB fits these 2 players, so workin' FB has leverage. Otherwize, for the rest of the dealers out here...
Brian Pasch started this thread when Social Media was buzzing everywhere. Man was I unpopular when I stood my ground.
Our Jesse of MBMotorsports does a killer job with it mb motorsports - Automotive - Tinton Falls, NJ | Facebook
Tracey Myers is in my feed and somehow has avoided my ignore, he's an old school carnival barker with a deep soul. Frank Myers Auto Maxx - Car Dealership, Car Wash & Detailing - Winston-Salem, NC | Facebook I kinda grown to liking his rah-rah updates..the man never rests!
hahaha... now that's how you sell used cars!
FB fits these 2 players, so workin' FB has leverage. Otherwize, for the rest of the dealers out here...
- Dec 2, 2009
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Too many on this post get caught-up with Facebook when you discuss "Social." Yes, Facebook is Social, but not all Social is Facebook.
- Jul 30, 2009
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I believe that we've begun growing into Web 3.0-- the semantic web, and social is no longer a standalone product. It's all about "discovery", and we have three core goals in relation:
- Discovery through trusted connections suggestions
- Discovery through real time activities
- Discovery of interesting patterns
- Apr 7, 2009
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- Dec 30, 2009
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- Yago
Agreed, BUT
Social Media sells cars.
But Social media is not Facebook. Facebook is one piece, for a car dealer a small piece, of the Social Media universe.
The piece of Social Media that works, that sell cars, that take customers from the competiton, is online reviews.
Everything that you have to do to get your online reviews in check breather the Social Media wave of doing biz.
We just focused in the wrong piece, thats all. Stay away from the shiny trinket and put attention in the hard earned reviews. They will bring ROI.
My Cajun uncle, when talking about his labs, "He don't hunt, he don't eat". I'm that way about the ROI report.
Most stores, in this market, have Customer Relations Managers. If the GM insists on having a FB presence, we can put it on that department.
Yago, I guess I don't think of reviews as social media. They are like testimonial advertising ...my bad.
Most stores, in this market, have Customer Relations Managers. If the GM insists on having a FB presence, we can put it on that department.
Yago, I guess I don't think of reviews as social media. They are like testimonial advertising ...my bad.
