What Defines A Successful Automotive Social Media Strategy

[TVGBrian]

@David Hit me up tomorrow afternoon, I will show you what I do..You can term it what you like then...

 

[TonyK]

@David Hit me up tomorrow afternoon, I will show you what I do..You can term it what you like then...

Looks like allot of people are barking.. Very few are biting.

 

[Jerry Thibeau]

He is "Old" Uncle Joe......maybe he's lost his creativity and has fell behind on technology

If funky stuff starts happening to your computer or web pages, I'd bet Uncle Joe had something to do with it for making that statement. Uncle Joe was Al Gores right hand man when he invented the Internet.

Maybe Joe is getting old, but he's still got game!

 

[ed.brooks]

Looks like allot of people are barking.. Very few are biting.

Tony,

If the fish aren't biting, do you blame the fish... or the bait?

 

[davidmoon]

I think we should close this conversation for another 4-6 months and then re-evaluate.

 

[EricBrown]

We recently posted a free Social Media report in our data library that outlines Social Media usage among auto shoppers who access dealerships sites from a social media sites....less than 1% by the way. Usage data was pulled from activity of 1.5 million auto shoppers we tracked. If interested we have more data by make, model, market, etc. As well as usage of Social Media among active auto shoppers whether or not they linked to an dealership website. Here's the link to the report. Let me know if its helpful.

Data Library ~ Sign Up to receive our Free Monthly Report and Dashboard Releases Subscribe to for weekly updates and automated delivery to your email inbox Customize to meet your specific reporting needs.

 

[TVGBrian]

Looks like allot of people are barking.. Very few are biting.

Is why it took so long for people to realize the world is flat. Some people have opinions and refuse to look further.

I like to keep my mind open...

All good.

 

[Craig]

If funky stuff starts happening to your computer or web pages, I'd bet Uncle Joe had something to do with it for making that statement. Uncle Joe was Al Gores right hand man when he invented the Internet.

Maybe Joe is getting old, but he's still got game!

Let me go on record here as saying I have learned tons from Uncle Joe in practical working Automotive Internet practice following what he's been willing to share for the last couple years. We have spoken on phone and email for a while and lots of things have been implemented in our Digital Process through conversations with Joe. We finally met this past Digital Dealer and I am happy to call Joe a friend and mentor.

I hope anybody who knows either of didn't mistake my comments as serious, it's hard to come off as just a sarcastic New Englander in print.

 

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Joe
That is why I am asking the question. How do you measure if the investment is working? Is there a checklist of best practices that would measure a successful Social Media strategy?

With eLeads on inbound calls, Dealer's can scrape the DMS for contact to sale or R.O. written...."virtually" correct R.O.I. info-- with branding it would seem that only a general increase in leads form all sources gives any kind of measurement... I have little to no real knowledge of SM--- can you effectively measure the lead sources driven by the Social Marketing?

 

[Jerry Thibeau]

I hope anybody who knows either of didn't mistake my comments as serious, it's hard to come off as just a sarcastic New Englander in print.

I knew you were joking, as was I.