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What Do You Mean We're Blacklisted?

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#13
If this dealership in the cartoon would have created a newsletter with an OPT-IN, or double opt-in list, and mail it once a month - like they promised from the inception of the idea to create an email newsletter - they would not be struggling. It's also about providing good content, not about "getting people in".  I've seen lots of "email blasts" go out, and most never create more than a lot of "send to spam" clicks. This is why a blog is so important, and why it could replace an email newsletter with RSS feeds.
 

✨ AI Highlights

The thread is a reaction to a cartoon depicting a dealership getting blacklisted after sending mass email blasts, prompting dealers to share their own war stories and frustrations. A key practical insight emerges: protecting your domain means using segmented, targeted sends through your CRM or an external provider — never blasting the full database — and building opt-in lists with valuable content rather than spray-and-pray campaigns. Several contributors warn that unsupervised sales rep access to CRM tools is a common root cause of blacklisting incidents.

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