- Apr 28, 2009
- 1,163
- 363
- First Name
- Jerry
I mystery shopped a dealer by phone today and was checking out a vehicle. The price seemed really good and then I noticed the fine print.
"All pricing includes $3500 cash or trade."
I asked about that thinking it pertained to the payments, but it wasn't.
The advertised price was $12,977 and when you add the $3500 the true price was $16,477.
What do you think of this technique? Does it give our industry a black eye or is a creative way to make the phone ring?
"All pricing includes $3500 cash or trade."
I asked about that thinking it pertained to the payments, but it wasn't.
The advertised price was $12,977 and when you add the $3500 the true price was $16,477.
What do you think of this technique? Does it give our industry a black eye or is a creative way to make the phone ring?